Written by Nurul Nabilah Binti Ahmad Shukri
Have you heard about the latest delicious audio in town? On 1 April 2017, Media Prima Radio Networks has proudly launched a new initiative, AIS KACANG and has become a hub of the first audio podcast in Malaysia. Interested to know what AIS KACANG is all about? Ais Kacang is a form of digital media consisting of a series of various episodes of audio files that can be subscribed to and downloaded through web streaming or through smart phones.
Ais Kacang offers listeners original programming content in Malay, English and Chinese with latest and trending topics in the country. Some of the programmes are The Balls, The True Me, How to Adult (English), Face off With Fara, Yu Laser, Paranormal, Tolong Ketawa, Why Bother? By Diva AA (Malay), Gossip Talk at Mahjong Table, Feng Shui (Chinese) and many more features well-known as well as undiscovered speakers. Not only that, everyone can start their own podcast by submitting their show and partnering with Ais Kacang at https://www.aiskacang.com.my/submit-podcast/.
According to the chief executive officer, Media Prima Radio Networks, Seelan Paul, “The Ais Kacang podcast aim to capitalise on the popularity of podcasts globally and adapt it for Malaysian consumers. It will indeed complement our radio stations by providing a new platform for our audience. MPRN also harness the power of our digital platforms that has almost 7.7 million followers. Through this platform, we can provide our clients with another viable alternative and wider reach to advertise and promote their products and services aimed towards the digital community.”
marketing-interactive.com. (2017, March 8). Retrieved from Advertising Marketing: http://www.marketing-interactive.com/media-prima-radio-networks-launches-3-new-initiatives/