Written by Aris Abdul Rahman

Subalipack (M) Sdn. Bhd (70909-X) was incorporated in 1981 and today it has about 150 employee nationwide. The company’s core business is Transportation of Household Goods and Commercial Logistics. The company is certified ISO 9001:2015 and currently operating through 9 full facility branches in Malaysia and 1 office in Khartoum, Sudan. Subalipack are the Malaysian International company affiliate of FIDI-FAIM association which controls Global International moving market. Subalipack are now working together with 1352 partners in more than 100 Countries are linked across six continents to provide a seamless International moving experience. This company has a branch in Khartoum, Sudan where their workers are specialised expert in oil and gas cargo. The company also has been appointed as MTO (Multimodal Transport Operator) from The Ministry of Finance Malaysia and they have moved thousands of customers within the country and worldwide destinations. Among their customers includes Tuanku Syed Sirajuddin Ibni Al-Marhum Tuanku Syed Putra Jamalullail, Tun Dr. Mahathir Mohamad and Tan Sri Dr Rais Yatim. This international company is also an official transporter for Petronas Formula One cars. They have been transporting F1 cars worldwide. Recently this company is venturing is into Records Management Services, which includes providing document management solutions and Electronic Data Managements System (EDMS).

Most Transnational Corporations (TNCs) today emphasis that the “most powerful economic force for global media today” are information and entertainment. In line with this economic force, the mission of this company is to provide fast and safe delivery, competitive price and committed to excellent services. This international company provides services such as Global Mobility Services (GMS), International Moving, Domestic Moving and Multimodal Transport Operator. All this information can be obtain through the internet thus makes this company competitive in the logistic market. In the context of market globalisation, the free market capitalism is the only economic system operating in the world today and it pushes companies to create “new and innovative products and services”. This can be seen in Subalipack as Petronas trust this company to transport their Formula Car everywhere. Here, the innovation that is shown by this international company is a plus point when dealing with international logistic. Another good example would be when a General Manager (GM) from South Africa is being transferred to Malaysia. This GM will look into FIDI website to search for affiliates in Malaysia. Subalipack is the first bumiputra company to be listed under FIDI Affiliates. FIDI is the global alliance of professional international moving and relocation companies, specialised in moving household goods and personal effects from one country to another, from one continent to another, according to the best quality standards. Once the GM has contacted Subalipack then necessary follow up will take place in order to secure all the belongings and comprehensive door to door moving services with the best care and protection of the GM’s belongings.

Being an international company, Subalipack must have their strong advantages in order to compete with local and international competitors. The Multi Modal Transport Operator (MTO) operates on any freighting mode such as airfreight, sea freight, road or rail freight. The MTO has technical planning for all heavy lift and dimensional loads via specialized truck, rail, barge, ocean vessel & aircraft and dedicated, hands-on project coordination, anywhere in the world. This company has transport shipment of 24 units Electric Train Coach from Masan, Korea to Malaysia, Oil & Gas Steel Pipe from Japan to Lumut, Perak and 18 units Army Vehicles for Ministry of Defence from Spain to Malaysia. That is just a small example of what this company has done. They have won the customer’s confidence by doing previous great job and this is a strong point when dealing with international business.

The challenges faces by Subalipack are competition from international companies such as Crown Line and Asian Tigers Mobility. The main challenge for this logistic company is to find a way of achieving a sustainable competitive advantage over the other competing products and firms in a market. Subalipack must have strategic short and long-term planning that involves managerial decisions and production in order to stay competitive in this globalized market. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices.

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