Robophobia

Written by Illyana Helmy

Robophobia is an anxiety disorder which makes a person has an irrational fear of robots, drones or any other robot-like mechanics. It often results a panic attack and always can be triggered by certain stimuli or situation. For instance, it happens while viewing a robot, talking about robots or being near to a robot. The sufferer finds their anxiety levels rise when they are near most autonomous machine especially the human-looking robots. The term robophobia comes from the Czech word which is robota. Robota means “drudgery” and Greekphobos means “fear”. People who are diagnosed with this illness can find the disorder hard to live with. This is because, they will go to great lengths to avoid robots and any situation that may trigger their panic and anxiety. Furthermore, they also will avoid certain machines and computer and much prefer hardwired telephones over using a smartphones. Nowadays, robots can perform many human tasks, often more deftly than we could manage. It also saves us from having to carry out boring tasks and they could be revolutionising many professions. However, when anyone mentions robots, if we are reminded of a movie in 1982 named Blade Runner, it depicts a story of genetically engineered replicants, basically human-like robots, for sure our reaction is to feel so anxious and suspicious due to the frightening scenes from movie itself. There are many reasons we so frightened of robots. Firstly we worry that robots will take over all of our jobs, leaving us out of work and also without a livelihood. For instance nowadays we can see the introduction of driverless cars which has threaten the jobs of professional drivers.

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Source: http://robotschampion.com

Next, we fear that robots will “take over us” and at the end of the day we will lose control of them. Robots intelligence has the ability to acquire knowledge which we can apply them as necessary. Today robots already show remarkable behavioural and cognitive intelligence. Some robots appear to have emotional intelligence. Such as the famous robot named Ava is the android in sci-fi film Ex Machina says Ava can recognise human emotions but she cannot feel them. Thirdly, we worry one day we won’t be able to tell the difference between a human-like robot (an android) and a real human. Kurt Gray and Daniel Wegner at the North Carolina University showed “we are not particularly bothered by what robots ability to act, until its only when we believe they can feel and sense”. Lastly, advances in technology are very fast that most of us haven’t kept up, and it makes us feel anxious and unsettled. Thus, the only way to alleviate our fears is to educate yourself by learning the terminology and always keep up with what’s happening as best as you can. Although we will use robots in our daily lives, it would be preferable if their creators come up with versions that don’t look like actual human. Professor of Robot Ethics, Alan Winfield explained on how robots have implications for wealth that will be distributed. Most important is we must prioritise not only the technological development of our robots but the ethical programming as well. Meanwhile Professor Stephen Hawking summed up during 2015 Zeitgeist Conference in London he said

“Computers will overtake humans with AI within the next 100 years. When that situation happen, we need to make sure the computers have the same goals with ours”.

Salute to the Toastmasters!

Written by Nadiah Zainal

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Credit image: Cork Toastmaster Club

 

Toastmasters Internationalis a term that is still quite foreign to Malaysians especially the university students. From a quick survey, only 5 out of 20 university students know the word toastmasters and what it is all about. A little bit on the history of toastmasters, according to toastmasters.org, the journey began when Ralph C. Smedley, an education director at the Young Men’s Christian Association (YMCA) organized a series of speaking club. At that time, he feels that the men in the community need to learn the essentials of how to speak in order for them to conduct meetings, program planning, and other skills to help them in a social environment

The first toastmasters meeting was first conducted on the 24th March 1905. In general, we know that the term ‘toast’ is used whenever a person wanted to give toast at an occasions. Smedley take the concept and created the club’s name; ‘Toastmasters’. Today, after 90 years since it started, the club is still standing strong and it is now known as the ‘Toastmasters International’.

People with basic knowledge on toastmasters usually will generalize toastmasters club as a place where people practice public speaking. It is not just a place for people to practice public speaking, it is the place that people can learn lots of skills that will definitely benefit them. Public speaking is not everyone’s cup of tea. Not everyone is good in talking in front of people. Toastmaster will definitely help people that have difficulties in that area. It will give you the skills like how to prepare the speech, how your body should speak (body language), what kind of tone you should use and many more.  Once you have mastered it, it will then give you the confidence when speaking in front of people and how you present yourself to the world.

Speaking from experience, you are also in the learning process whenever you are watching other people speak during toastmaster’s session. Different people have different styles of presenting their words and from that you get a piece of their skills. Furthermore, you will meet people that might have the same difficulties and the same mission as you. This will make it easier for you to practice and be more comfortable as you know that you will be supporting each other to do well.

Toastmaster is not a boring place to be. It might sound nerdy and too academic but it is a fun place to be that has lots of fun activities. And you know that it is the place that will make you a confident and a better communicator.

Once you become a Toastmasters member, you are always welcome to attend any toastmasters meeting in more than 15,900 clubs and in more than 142 countries all over the world. To date, there are more than 345,000 memberships in Toastmasters International Club. You will never be alone because there are always Toastmasters members anywhere you go.

Reference

History: The toastmasters journey. (n.d.). Retrieved from

https://www.toastmasters.org/about/history

In Press Global Acknowledgement by Secretary General Ministry of Higher Education – Tan Sri Dr. Noorul Ainur Mohd. Nur

MASSCOMM FEST 2017

Date: 25 & 26 April 2017

Venue: Dewan Agung Tuanku Canselor (DATC) UiTM Shah Alam

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MassComm Fest 2017 Opening Ceremony
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In Press Global team with Tan Sri Dr. Noorul Ainur Mohd. Nur
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In Press Global Preview Screen

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Dr. Sara Chinnasamy handed out token of appreciation to Tan Sri Dr. Noorul Ainur Mohd. Nur for her acknowledgement on In Press Global

Rape Jokes Are Not Funny

Written by Amy Yasmin Roslan

“Unconvinced? Try this anti-double-think exercise. State three objective realities in a row:

A rape joke is not a rape.

A dead baby joke is not a dead baby.

A joke about the Holocaust is not a Holocaust.

Feeling any better?”

(Arlott , 2014)

If you’re an avid Twitter user, you would know that recently a Malaysian female college student disclosed WhatsApp group chats own by a group of male students. The WhatsApp group was used to criticise her and the other new intake of female students. The conversation becomes extreme when one of them stated that he wants to rape her and force her to marry him, which later he claimed was a joke.

The existence of free speech should not be misused by an individual to mask their sick attitudes after saying something awful and insulting. Rape jokes are not funny. It might be funny when it happens to strangers but not when it happens to your family members. Every woman, man even transgender should be given the freedom to walk on the surface of this earth without the fear of someone is going to rape them.

Rape is non-consensual intercourse that violates the victims’ right over their own bodies. Rape is so horrible that some of the victims experienced post-traumatic stress disorder (PTSD). By joking about rape, we trivialise it thus making actual rape victims less willing to come out about their experiences (Azlan, 2017). Orange County Rape Crisis Center (2016), reported that not only rape jokes offend survivors and their allies, they validate rapists in their behaviour and thinking.

Sultan Muhammad V at The Heart of Malaysian

Written by Salmie Shokordey

Today marks the day for the coronation of the country’s new sovereign, His Majesty Sultan Kelantan Sultan Muhammad as the 15th Yang Di-Pertuan Agong (YDPA) of Malaysia for five years term. Sultan Muhammad V previously took the oath on 13th December 2016 after being elected as the YDPA during a special meeting of the Conference of Rulers to replace the succession of 14th YDPA Sultan Kedah, Sultan Abdul Halim Mu’adzam Shah. His Majesty is the youngest YDPA in history coroneted as YDPA at the age of 47.

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Credit image: Quartz Media

Sultan Muhammad V was born on 6th October 1969 and was the first son of four children of Sultan Ismail Petra Ibni Almarhum Sultan Yahya Petra and Tengku Anis Tengku Abdul Hamid. His three siblings are Tengku Mahkota Kelantan Tengku Dr Muhammad Faiz Petra, Tengku Muhammad Fakhry Petra and Tengku Amalin A’ishah Putri. His Majesty was addressed as Tuanku Muhammad Faris Petra before he officially took the appellation, ‘Sultan Muhammad the fifth’ reigned from his royal ancestors. His official cars also took the tittle Muhammad 5 in Arabic form as the plate number.

Sultan Muhammad V was crowned as the Tengku Mahkota (Crown Prince) of Kelantan on 6th October, 1985 at the age of 16 years old. He was 42 years old when he ascended the throne as the 29th Sultan of Kelantan in 12 December 2010 and is the second Sultan of Kelantan who ascend to the YDPA throne after his grandfather, Sultan Yahya Petra Ibni Almarhum Sultan Ibrahim Petra who was the sixth YDPA in 1975 to 1979. He also served as the Deputy Yang Di-Pertuan Agong since 12 December 2011 before he was proclaimed as the YDPA.

Sultan Muhammad V received his primary education from Sekolah Sultan Ismail 1 in Kota Bharu, secondary education at Alice Smith International School in Kuala Lumpur. He then went to the Oakham School in Rutland England in 1989. After that, he took Diplomatic Studies at St. Cross College, Oxford and Islamic Studies at Oxford Centre from 1989 until 1991. He then continued with Diplomatic Studies and Business Administration at Huron University College, London. He also went to Deutsche Stiftung Internationale Entwicklung Berlin to study further on diplomatic relations and later took up European Business Administration at European Business School London.

Sultan Muhammad V was well known for his down to earth and humble personality by addressing himself as ‘ambo’ (Kelantan pronunciation for Me) when he went to ground to meet and greets the rakyat (people). He was also known for his concern for the welfare of rakyat that he put aside his title as a Sultan to be with Rakyat. On the Internet, shared photo of His Majesty, went down to the grave hole to assist for a funeral is a usual thing. He even drove his four-wheels by himself to meet people during Kelantan massive flood in 2014 especially in the remote area of Kelantan in Gua Musang and Jeli. He was known for his sincere concern for his people’s welfare without the media attention, and sometimes his appearance were not escorted by the police of security.

His Majesty is also significant to the ‘cool and simple’ personality for he was always seen to wear a plain jubbah (robe) with kopiah (skullcap) and Baju Melayu (Traditional Malay attire) or sometimes even wear a plain ‘pelikat’ or sarong. He was also popular on the Internet for being the Sultan who simply wore a crocs sandals while walking down the yellow carpet.

His people-centric monarch approach also were being praised by the people when he envisioned the Program Walkathon D’Raja Kelantan, walking with the monarch members that set a record of 21,111 participants in the Malaysia Book of Record in 2011. To bring rakyat closer to the royal institution, he also initiated the program ‘Qiam with me’ held during Ramadhan (the Holy month for Muslim). The program made it to the Malaysian Book of Record for 6,000 people participating at Kubang Kerian Palace in August 2012. Both programmes are included in the Kelantan tourism calendar and serve as tourism event in the Kelantan.

He took the matter of religion seriously that he changed the call of ‘Daulat Tuanku’ (Long Live the King) to Allahuakbar (Allah the Almighty) so God will bless those who pronounce it. He even requested for the sound system in Masjid Sultan Muhammad II, Telipot to be connected to his palace next to the mosque so that Adzan can echo inside the palace. The distance were only 100 metre away sometimes he even walk to the mosque and spends time at the mosque for any religious event. He always made a surprise appearance at the mosque during prayer time by only wearing plain T-shirt and pant which makes him a king without very much protocol.

Apart from that, he is also the patron of Yayasan Sultan Kelantan that helps the unfortunate, Colonel In Chief of the Royal Artillery Regiment and was once the Brigadier General Commander of the 506 Territorial Army. He was appointed as the fifth Chancellor of UiTM of Universiti Teknologi Mara (UiTM) during the university’s 86th convocation ceremony on 16th April 2017. His installation as the YDPA was very much awaited and appreciated by the people across the nation. As postgraduates of UiTM, we from the In Press team are proud for having Sultan Muhammad V as our Chancellor and YDPA.

Our highest congratulations and best wishes from In Press Global to His Majesty KDYMM Seri Paduka Baginda Yang-DiPertuan Agong XV Sultan Muhammad V on the coronation as the 15th Yang Dipertuan Agong. Daulat Tuanku.

Source and credit: News @ Asia One, The Star, Bernama & Astro Awani

SOCIAL NETWORKING SITES IN HIGHER EDUCATION

written by Eric Rosli

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image credit: VR-ZONE

Social networking sites have become an important tool especially to young adults. In harnessing its potential use in education, students and lecturers should invest in social networking sites to interact and socialize among themselves.

This new dimension allow individuals to connect with their old friends, gather information or any other use that could benefit the individuals. In the West, teachers and students has been using social networking sites as a communication tool. The bi-directional process allows them to communicate and share comments in order to have a better understanding on the learning subject.

Example of social networking sites that have been used are Twitter, Friendster, Myspace, Facebook and Orkut. These digital natives in higher education allow the teachers and learners to express and communicate which help them to enhance their profile, talent and experience.

The emergence of various applications help to create a good environment for the lecturer and student. Higher institutions such as colleges and universities should consider in integrating social networking sites into their academic practice, so that students can gain access to the latest update on current issue or address their concern or problem.

Reference
Abro, M.-u.-R., Li, Z., Chhachhar, A., & Hassan Gillani, S. (2014). Social Networking Sites’ Usage Trends and Adoption Among University Students: A Descriptive Analysis. New Media and Mass Communication, 47-52.
Hamat, A., Embi, M., & Abu Hassan, H. (2012). The Use of Social Networking Sites among Malaysian University Students. International Education Studies, 56-66.
Helou, A., & Ab.Rahim, N. (2014). The Influence of Social Networking Sites on Students’ Academic Performance in Malaysia. International Journal of Electronic Commerce Studies, 247-254.

Ais Kacang – Malaysia’s Latest Podcast Hub

Written by Nurul Nabilah Binti Ahmad Shukri

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Have you heard about the latest delicious audio in town? On 1 April 2017, Media Prima Radio Networks has proudly launched a new initiative, AIS KACANG and has become a hub of the first audio podcast in Malaysia. Interested to know what AIS KACANG is all about?  Ais Kacang is a form of digital media consisting of a series of various episodes of audio files that can be subscribed to and downloaded through web streaming or through smart phones.

Ais Kacang offers listeners original programming content in Malay, English and Chinese with latest and trending topics in the country. Some of the programmes are The Balls, The True Me, How to Adult (English), Face off With Fara, Yu Laser, Paranormal, Tolong Ketawa, Why Bother? By Diva AA (Malay), Gossip Talk at Mahjong Table, Feng Shui (Chinese) and many more features well-known as well as undiscovered speakers. Not only that, everyone can start their own podcast by submitting their show and partnering with Ais Kacang at https://www.aiskacang.com.my/submit-podcast/.

According to the chief executive officer, Media Prima Radio Networks, Seelan Paul, “The Ais Kacang podcast aim to capitalise on the popularity of podcasts globally and adapt it for Malaysian consumers. It will indeed complement our radio stations by providing a new platform for our audience. MPRN also harness the power of our digital platforms that has almost 7.7 million followers. Through this platform, we can provide our clients with another viable alternative and wider reach to advertise and promote their products and services aimed towards the digital community.”

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Ais kacang is available to stream via www.aiskacang.com.my, App Store and Google Play. – Source: Facebook

Reference

marketing-interactive.com. (2017, March 8). Retrieved from Advertising Marketing: http://www.marketing-interactive.com/media-prima-radio-networks-launches-3-new-initiatives/

‘Gamification’– Engaging The New Age Consumer

Gamification

Written by Syed Shahfuddin bin Syed Zainal Abidin

Gamification is the process of adding game-like elements to something as to encourage partaking. In other words, gamification is about transforming something, which is hypothetically boring and uninteresting into a game for people to engage in.

Various professions use gamification to improve productivity or simply to increase active participation.  Significant progress can be tracked and learning new stuff that has a steep learning curve can be made more fun when it is ‘gamified’. The engagement through apps and websites will help drive people’s participation, which develops long-lasting relationships for brands, encouraging people to meet personal challenges or even learn new tools or software.

In the context of advertising, gamification is a concept that has been adopted very effectively by well-known global brands such as Nike, Starbucks, McDonalds, Coke, Magnum, Samsung as well as countless others to build lasting relationships with their customers as well as serve as a means for continued communication. It also creates a somewhat addictive experience from the trill of achievement as well as the social gratification and a sense of accomplishment on the online/social media space.

Companies of all shapes and sizes have begun to use games to revolutionise the way they interact with customers and employees, becoming more competitive and more profitable as a result (Edery & Mollick, 2009).  This means the future of personal communication for brands with their customers is now becoming a more participatory means of communication, going beyond the traditional, one way communication model.

Gamification can also be viewed as a means of self-expression and in today’s day and age where Generation Z is spending incredible amounts of time of social media platforms. Creating an environment whereby gamification becomes part of the metrics can add value to a brand’s image, especially since every brand wants to be on top of the mind of their intended target audience. Case and point would be the very recent explosion of Pokémon Go onto digital space, which very quickly became a global sensation, reiterating the fact that socially, gamification is changing the way we interact with people and the world around us.

In a nutshell, gamification is probably the start of a new beginning of possibilities in the way in which marketers and advertisers reach their intended audience.  While the need for instant gratification is ever so evident in today’s fast paced digital world where a multiscreen presence has diluted our focus and attention span, gamification done creatively could serve as a means to help hold the attention span of target audiences of brands for perhaps a tad longer.

References

Chou, Y.-k. (2017, January 12). Yu-kai-Chou: Gamification & Behavioral Design. Retrieved from http://yukaichou.com/gamification-examples/top-10-marketing-gamification-cases-remember/

Edery, D., & Mollick, E. (2009). Changing The Game : How Video Games Are Transforming the Future of Business. Upper Saddle River, New Jersey: Pearson Education, Inc.

Fullerton, L. (2017, April 13). The Drum. Retrieved from http://www.thedrum.com/news/2017/04/13/study-teens-college-students-favor-snapchat-while-gen-z-spends-up-11-hours-day

Hall, M. (2014, May 13). The Innovative Instructor Blog. Retrieved from http://ii.library.jhu.edu/2014/05/13/what-is-gamification-and-why-use-it-in-teaching/

LIVE VIDEO: THE NEW EVOLUTION IN SOCIAL MEDIA

Written by Halimatul Nabilah

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(Source: doubleshotcreative.com

Social media has evolved into such a powerful tool in the world. The biggest evolution is the live video function that Instagram and Facebook have applied to their application. This live streaming video started in 2016, but evolved in 2017 and is making a huge impact to everyone including digital advertisers and marketers. Prerecorded videos are still something vital in reaching consumers, but a business that uses real time videos has a much larger impact on the business.

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(Source: doubleshotcreative.com)

Live video will become extremely famous in 2017 because it allows the brands to instantly engage with its users with any scripts, editing and the contents are authentic. Facebook is the reason for live video to become so famous because previously businesses are afraid to use that approach in fear of lack of control towards the content. But when Facebook decided to use it, everyone started to follow the trend. The founder and CEO of LOUD RUMOR, Mike Arce said that “Video is going to become the face of business in 2017,” because it provides marketing for fitness studios and gyms which definitely needs a visual representation to display the workouts. This also means that decision makers have to start making videos about their company with real people to catch up with this trend.

According to Heidi Besik, the group product marketing manager for Adobe Social, social media platforms like Facebook are challenging the traditional media in adding revenues to the business. In fact, bigger events will be more viewed using videos on social media. Hence, due to the preferences of the consumers on these types of media, brands will need to find a team dedicated to creating videos that shall assist in maintaining consumers’ interest towards their business, or else they might be left behind in this vast evolving technological world.

Malaysia’s All Set for Beauty and the Beast’s Gay Scenes?

Written by Hani Zarina Zaharudin

It has been a great scene and noise about the releasing of Beauty and the Beast in Malaysia. As most people knew, there have been havocs on the gay scenes that local censor sought over four minutes of edits involving “gay moments”. On the other hand, Disney insisted not to cut any scenes from the movie or it will not be released in Malaysia at all.

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Beauty and The Beast cut scene – (source: independent.co.uk)

Let me lead you to the chronology of how this noise of releasing this movie started. The movie claimed to have the gay moments, Josh Gad’s portrayal of LeFou as smitten with the handsome cad Gaston (Luke Evans). As we know, Malaysia does not support LGBT and those scenes can only be depicted if it is represented in a negative way. So, it has been a pending review from Disney since they refused to cut any scenes from the movie as this is the first time they are releasing a movie to feature an ‘exclusively gay moment’.

To simplify the drama, the movie is finally released on 30th March 2017 in Malaysia and rated as PG 13 rating. After all the hoo-ha, I strongly believed that it is essential that our censors take good responsibility on managing and controlling all the movies before they are released in Malaysia. Overall, reviews mentioned that the gay scenes in the movie have been too much hyped rather and making Malaysians more interested and curious to watch the movie to know what’s in for them for all the hyped gay scenes. Anyways, all issues have come to the end, hope to see a lot more of Disney remake movie in the future.