By Nurul Fathnie Rustam
Source: http://aimhigherafrica.com/
What is digital marketing? Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond, there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
We all know the importance of involving oneself in digital marketing especially if you own a business. Any business will do, be it food and beverages, property, clothing line, education and all types of business require digital marketing unless you are doing it offline. Why? It is simple, because everyone in this world currently owns smartphones and have access to the internet. People nowadays even read newspaper online and watch television dramas online. It is super easy, free and all you need is a high-speed internet connection. Thus, there is no wonder why business men and women nowadays are using this digital marketing to promote and sell their products. Now, what are the advantages of this digital marketing? Why is it so important to businesses?
Firstly, a business man should know that digital marketing tactics is the most cost-effective way to market your business. One of the most important benefits of digital marketing is that it is the most cost-effective way to market your business. When it comes to traditional marketing, it is pretty hard for small companies especially start-ups with limited budgets to compete with big and large companies for ad space. We all know how expensive it is to advertise your business on the television and billboard for example. Now, with digital marketing tactics, small businesses have other better options which are very much affordable than the traditional way.
Secondly, digital marketing allows you to target your ideal buyers. When you purchase ad spaces be it on the billboard or magazine, it is likely you are taking a shot that the message will reach its intended audience. It is different with digital marketing, you can ensure the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are related with your business. For example you are selling women’s clothing, make sure you are putting the right title or the right keyword to ensure the SEO will capture the words. Worry not, because it will be targeted to the right audiences without hassle. It is pretty easy right? Just make sure you are putting in the correct keyword to make it easy for your consumer to find your page. Social media advertising enables you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.
Thirdly, people are on social media and digital marketing can help you reach them. Perhaps the most important on our list of benefits of digital marketing is this. No matter what industry your business is in, there’s a good chance that your buyers are spending their time on social media channels especially Facebook or Twitter. Digital marketing will not only help you reach your consumers, it will also help you to engage with them. You will be able to publish and promote unique content on these social media sites, and you are able to reach your consumers through advertising. Social media platforms like Facebook offer sophisticated targeting options that help you reach the consumers who are most likely to be interested in your products or services. What’s more is that social media also provides an effective platform for communicating with and engaging your target audiences. Rather than just posting content and never hearing from your consumers, you can have one-on-one conversations in real-time that allow you to gain valuable insight into your brand. That’s something that traditional marketing tactics just don’t allow for.
So these are few of the advantages of digital marketing. If you wish to start a new business, do not hesitate to promote your products using digital marketing. Not only it is effective, it is also affordable. Good luck!