Author: InpressGlobal

Written by Shafiaina Izhar

Air Asia Berhad was established in 1993 with commenced operations in 1996. In 2001, a Tune Air Sdn Bhd, Tony Fernande’s company had purchased this airline from DRB-Hicom. Air Asia’s main base before was in the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport, while its secondary hubs are at Kota Kinabalu International Airport, Senai International Airport and Penang International Airport.

This airline is known as the main Malaysian low cost airline instead of other airlines that Malaysia had like Malaysia Airlines Berhad. There is no frills airline even its Asia’s largest low fare. The airlines claims ‘No Admin Fee’, but still has some fees for others like services which are free for other airlines. The slogan of Air Asia is ‘Now Everyone Can Fly’.

As a main base of Air Asia at LCCT, it was opened on March 23, 2006 and is said to be carried about 10 million passengers a year. The Air Asia subsidiaries are the likes of Thai Air Asia, Indonesia Air Asia, Viet Jet Air Asia and Air Asia Red Tix. Meanwhile, Air Asia associate companies are Air Asia X, Tune Hotel and Tune Money.

Under the founder of Tony Fernandes, the airline was flying high in 2002 and had launched its new route on that year. For instance, in 2003, a second hub was opened in Senai International Airport, Johor Bahru, same as the airline’s maiden international flight to Bangkok. Not long after that, the Thai and Indonesian subsidiaries were set up as well as the commencement of flights to Indonesia, Macau, China, Philippines, Vietnam and Cambodia in 2005.

To be added, AirAsia now can flies to all ASEAN countries that including India, Iran, Sri Lanka and Bangladesh as well as to the United Kingdom, France, Japan, Korea and Australia via AirAsiaX. Another hub is on the way in setting up other similar operations in the else region soon after.

The Air Asia Berhad main vision is to be the largest low cost airline in Asia so that the company can provide a low cost service that will allow the three billion people to fly to more destinations across the region. The company also aim to be a truly ASEAN airline corporation as they look out for every country’s best interest. One of the company’s vision is to maintain the highest quality, to embrace technology, cost reduction, eleviate service levels and provide the guests with a “WOW” experience.

For investor interest in Indonesia AirAsia, Air Asia Berhad has been considerable that the airline has fully turned around its finances. The airlines achieve higher average fares in Indonesia during Hari Raya Aidilfitri celebrations by 16% year-on-year. Not only that, the Philippines operations also was ancillary per passenger growing 33% year on year which contributing to the increase in revenue per ASK of 13%. There were several one-off costs (RM31 million) incurred in third quarter for re-delivery of aircraft, maintenance and overhaul as well as relating to peso depreciation.

Aside of new airline partnerships, Air Asia Berhad are forming a ground handling joint venture with SATS Ltd. Both joint venture, named Ground Team Red (GTR) will take over ground handling for all stations in Malaysia and Singapore. To be added, the new operating structure and expertise from SATS is expected to drive down unit aircraft turnaround costs by 16% in the first year of operations. The cash proceeds from the joint venture with SATS of USD89 million are due in December 2017.

 

Written by Aliya Soraya

BACKGROUND OF COMPANY

Global Creative Media Agency (GCMA) has come a long way since they opened their doors in 2011 and have contributed significantly to Malaysia and the regional media entertainment industry. With the support of the industry and the growth of their networks not only in Southeast Asia but around the world; GCMA has ideally positioned themselves as the premier PR & Marketing company for the media entertainment industry.

GCMA’s offering are always evolving and changing accordingly to the market trends and the needs of their clients. They also will go extra mile to supportt their client and take their client’s company to the next level.

Apart from that, GCMA also is one of Reed MIDEM member. It is a subsidiary of Reed Exhibitions, the world’s leading exhibition and conference organiser with over 500 events held in 39 countries throughout the Americas, Europe, the Middle East and Asia Pacific. Reed Midem is the leading organizer of professional events for the media entertainment sectors, they are dedicated to providing their clients with the very best in premium-quality international B-to-B trade shows, conferences and networking opportunities.

Reed Midem, based in Paris (HQ), London, New York and Hong Kong, is positioned to cover the full spectrum of the music and television industries, to better meet the needs of the wide range of participants at their events. To achieve this, their core value is an in-depth understanding for the diversity of their clients and their respective needs, combined with a passion to deliver.

Reed Midem’s portfolio of entertainment trade events includes the world’s leading music industry trade show, MIDEM, held annually in Cannes. In the segment of television and digital content, their events encompass the leading global markets, MIPTV in spring and MIPCOM in autumn, plus trade events specializing in key genres of programming, from documentaries and kids’ to formats and the future of television.

Reed Midem has appointed GCMA as their authorized representative office for the Southeast Asia region for their entertainment trade events, serving Malaysia, Singapore, Indonesia, Vietnam, Thailand, the Philippines, Brunei, etc.

Written by Amni Ahmad

 

The main entrance of the World Hub

World Hub Global Carrier Services Sdn Bhd is a company that deals with telecom network. It was established in 2004 and was known as World Hub Communications Limited. The office is located in Puchong, Selangor. The company is an international voice service and solutions provider. It is a wholesale carrier which owns and operates a telecom network and sells network capacity to other telecom service providers. World Hub Global Carrier Services Sdn Bhd are serving over 400 of their partners which include major telco, major carriers, mobile network operators, private route operators, calling card operators, resellers and ISP’s whom benefit from competitive rates and an individual approach and highly responsive service.

World Hub Global Carrier Services Sdn Bhd has an international network and their services reach out to more than 150 countries. Example of the countries are Singapore, Philippines, Bangladesh, India, Indonesia, and Thailand. This company provides long distance, IP Voice services to carriers, CLECs (competitive local exchange carriers), resellers, ISPs (internet service providers) and businesses. Furthermore, they also responsible in terminating calls into International Gateway Carriers, local PSTN, and GSM networks. The company also supports both traditional TDM (SS7 and PRI) and packet based (ITU H.323 and SIP) interconnects.

There are several types of products offered by the company such as White CLI routes, premium routes, and wholesale standard routes. White CLI routes is suitable to for operators whose subscribers need the highest voice quality with CLIPs display. Apart from that, premium routes are the best choice for operators whose subscribers expect good voice quality at competitive prices with stable performance. Besides that, wholesale standard routes fits the requirement for wholesale partners who request for competitive rates in the wholesale voice industry.

Working environment in the World Hub Global Carrier Services

Based on an interview conducted with a telecommunication engineer at World Hub Global Carrier Services Sdn Bhd, Mohd Tasnim Ahmad, he stated that the competition in this business industry is to provide a competitive rate without compromising the quality to their clients. His role is to ensure that they able to meet SL1 customer target. He need to make sure that the route quality is at the optimum level. Apart from that, he also mentioned that his responsibility is to monitor and report the network condition so that the user able to enjoy their services.

In addition, Mohd Tasnim added that he need to ensure that special customer’s traffic meet the specified target. The trouble ticket that occurred must be responded immediately so that it runs smoothly. Besides the services, he also need to make sure that the equipment and hardware used is maintained and at the optimum level.

According to Mohd Tasnim, the challenges in this business are to ensure that the traffic runs smoothly with assured quality around the clock. They need to solve the dispute in the traffic so that people can stay connected. In order to with the challenges the company need to provide a better than average industry standard availability. This can be done by offering a highly redundant Tier-1 switching, routing, support, monitoring and billing infrastructures to support even the most stringent quality requirements from Tier-1 operator.

In conclusion, the World Hub Global Carrier Services is trying their best to provide a quality service in order to achieve their motto “to serve and to connect” people around the world. In order to stay in the competition, the company always keep updated with the current technologies and ensuring their staff stay committed in doing their job.

Written by Anis Adrina Md Nor

ICE Petroleum, is a company that is actively operating in oil and gas industry, offering services in EPCC (engineering, procurement, construction and commissioning) jobs, as well as specialising in the fabrication of utility tanks and pipelines. Up until now, ICE Petroleum has been in the oil and gas industry for 25 years.

Reborn as ICE Petroleum 

ICE Petroleum has been established in 1991. Previously, it was operating under the name, PT Technic Engineering Ltd which was a unit of Singapore-listed Hiap Seng Enginering Ltd. In early 2015, the company went through the acquisition process in which it was acquired by Abdul Jalil Maraicar and executive director Muhtar Hashim in February 2015. It was then reborn as ICE Petroleum with the hope that this new branding will move the business direction.

ICE Petroleum in international level

Throughout the 25 years of operation, this company has been involved in many projects internationally such as in Brunei, Singapore, Thailand, Vietnam and Sudan. Not only focusing on international market, ICE Petroleum also has been focusing on local market which Malaysia recently.

ICE Petroleum definitely has set up strategy to grow internationally. Since the company has been focusing on local market for few past year, starting from the beginning of 2017, ICE Petroleum has started to position themselves to expand more in overseas project again.

According to Head of Corporate Development, Mohd Rafiq Ramli, the number one target market for ICE Petroleum this year is the Middle East market such as UAE, Qatar and Kuwait and secondly, Malaysia local market. Moreover, the next emerging market that the company will look into is Myanmar.

Managing international communication: Medium of communication

Mainly, for its main audience which is their existing international clients, the medium of communication that is actively used is e-mail and phone calls. For instance, according to its Head of Corporate Development, Mohd Rafiq Ramli, when they are going to get the updates from the potential IPO international investors, their number one mode of communication is e-mail. Additionally, when there is the need to discuss more in-depth with multiple parties, Rafiq Ramli said that ICE Petroleum will do teleconference which will involve them and their advisors as well as their potential investors sometimes their lawyers.

Another medium that ICE Petroleum used for communicating internationally is social media. “For our second audience; the potential customers and potential employees also the potential sub-contractors, suppliers, vendors and partners, these are the audience that we cater to and the medium of the communication that we use is the social media”, Rafiq Ramli said. He added that, currently, ICE Petroleum is very active on LinkedIn and Instagram, the two platforms that the company used to do the occasional blast in terms of delivering information. One more medium that is important for ICE Petroleum is their website. According to Rafiq Ramli, the company take their web presence seriously as that is the main medium for clients or potential clients to get the information about them.

Challenges in international communication

In interacting with international companies, of course there are challenges due to the difference of origin, culture and language. To ICE Petroleum there are many challenges in communicating with international clients. The main challenges is language and culture difference. When dealing with companies from Non-English speaking, it is very difficult to communicate as they need someone who can speak the language. Not only the matters of language difference, ICE Petroleum Head of Corporate Development also stated that when dealing with Soviet countries companies, the challenges would be they have different system in terms of how they do their business, their contracts is different, as well as their legal system is different. One way to media with the challenges of language is they will bring translator when there is negotiation or discussion session with the other parties to ease the process of discussion. Thus, in cases where there is difference in language for example, Mandrin, it is usually mediated by the translators who are also the company’s technical people.

The writer and ICE Petroleum Head of Corporate Development, Mohd Rafiq Ramli

Written by Aris Abdul Rahman

Subalipack (M) Sdn. Bhd (70909-X) was incorporated in 1981 and today it has about 150 employee nationwide. The company’s core business is Transportation of Household Goods and Commercial Logistics. The company is certified ISO 9001:2015 and currently operating through 9 full facility branches in Malaysia and 1 office in Khartoum, Sudan. Subalipack are the Malaysian International company affiliate of FIDI-FAIM association which controls Global International moving market. Subalipack are now working together with 1352 partners in more than 100 Countries are linked across six continents to provide a seamless International moving experience. This company has a branch in Khartoum, Sudan where their workers are specialised expert in oil and gas cargo. The company also has been appointed as MTO (Multimodal Transport Operator) from The Ministry of Finance Malaysia and they have moved thousands of customers within the country and worldwide destinations. Among their customers includes Tuanku Syed Sirajuddin Ibni Al-Marhum Tuanku Syed Putra Jamalullail, Tun Dr. Mahathir Mohamad and Tan Sri Dr Rais Yatim. This international company is also an official transporter for Petronas Formula One cars. They have been transporting F1 cars worldwide. Recently this company is venturing is into Records Management Services, which includes providing document management solutions and Electronic Data Managements System (EDMS).

Most Transnational Corporations (TNCs) today emphasis that the “most powerful economic force for global media today” are information and entertainment. In line with this economic force, the mission of this company is to provide fast and safe delivery, competitive price and committed to excellent services. This international company provides services such as Global Mobility Services (GMS), International Moving, Domestic Moving and Multimodal Transport Operator. All this information can be obtain through the internet thus makes this company competitive in the logistic market. In the context of market globalisation, the free market capitalism is the only economic system operating in the world today and it pushes companies to create “new and innovative products and services”. This can be seen in Subalipack as Petronas trust this company to transport their Formula Car everywhere. Here, the innovation that is shown by this international company is a plus point when dealing with international logistic. Another good example would be when a General Manager (GM) from South Africa is being transferred to Malaysia. This GM will look into FIDI website https://www.fidi.org/ to search for affiliates in Malaysia. Subalipack is the first bumiputra company to be listed under FIDI Affiliates. FIDI is the global alliance of professional international moving and relocation companies, specialised in moving household goods and personal effects from one country to another, from one continent to another, according to the best quality standards. Once the GM has contacted Subalipack then necessary follow up will take place in order to secure all the belongings and comprehensive door to door moving services with the best care and protection of the GM’s belongings.

Being an international company, Subalipack must have their strong advantages in order to compete with local and international competitors. The Multi Modal Transport Operator (MTO) operates on any freighting mode such as airfreight, sea freight, road or rail freight. The MTO has technical planning for all heavy lift and dimensional loads via specialized truck, rail, barge, ocean vessel & aircraft and dedicated, hands-on project coordination, anywhere in the world. This company has transport shipment of 24 units Electric Train Coach from Masan, Korea to Malaysia, Oil & Gas Steel Pipe from Japan to Lumut, Perak and 18 units Army Vehicles for Ministry of Defence from Spain to Malaysia. That is just a small example of what this company has done. They have won the customer’s confidence by doing previous great job and this is a strong point when dealing with international business.

The challenges faces by Subalipack are competition from international companies such as Crown Line and Asian Tigers Mobility. The main challenge for this logistic company is to find a way of achieving a sustainable competitive advantage over the other competing products and firms in a market. Subalipack must have strategic short and long-term planning that involves managerial decisions and production in order to stay competitive in this globalized market. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices.

Written by Balqis Ariffin

Primarily, the concept of international communication is significant in our contemporary culture as it revolves around the advancement of technology and globalization. The operation of the news organization is not excluded as it associates with the concept, due to the current practice which regards the progression of the journalism regardless of any borders. Therefore, concerning over such notion The Edge Malaysia is a suitable example to be studied upon as it is a leading financial publication in both Malaysia and Singapore.

According to its writer Khairani Afifi Noordin, 26, the news value of each pullouts relating to the national and international reports are varied. She further explained by giving the weekly pullout Personal Wealth as an example, in which she stated that the Personal Wealth’s audiences are high-net-worth individuals (HNWIs) or affluent investors residing in Malaysia. Hence, the stories are made with them in mind.

“While our audience may make most of their investments in Malaysia, they do want to diversify by owning assets with exposure outside of the country. This is the reason why we cover investment opportunities and issues outside of the country as well. However, we do angle our stories so that it is relatable to our audience – this means asking our interviewees more questions such as “What does this mean to Malaysian/Asian investors? What is the impact towards the investors in this region?” she said during the interview.

Besides that, in terms of the global news flow, the role that the economic power of the nation has on the news value depends on how it will affect The Edge’s audience.

Khairani clarified that “If the Federal Reserve today announces a hike in the interest rate, this will definitely affect out audience’s assets outside of the country especially in US bonds. This is why we would reach out to an analyst or fund manager straight away to get their comments and assess how this would affect our Malaysian investors.”

“We do cover investment opportunities in less economically powerful countries as well, in the angle of investment opportunities. Personally, I have written feature stories on Emerging Markets and India,” she added.

A question was asked to the interviewee whether the rules, regulations or policy relating to the intercultural and international communication have hindered the process of news reporting. However, she stated that The Edge follows the local media law and journalistic ethics, in which she felt that it did not hinder the reporting process, but she said that it may also be attributed to the fact that The Edge is a private company, unlike many other local media companies.

Furthermore, The Edge Malaysia obtains wired stories from several news agencies namely Reuters, Bloomberg, and AFP. However, Khairani stated that she does not use sources from outside of the media company when she works on feature stories.

She stated that “I directly work with the person giving the news. For example, if a Singapore-based fund management company today announced that they are thinking of launching an innovative, first of its kind fund, I would call the company directly and schedule for an interview to speak about it at length.”

“Sometimes, I do refer to research reports to support the points being given out in my stories. To do this, I need to verify by myself that the research report is done by a reputable, valid company – typically by looking at whether they are regulated or not. But this also depends on what type of information I am searching for. “said Khairani who wrote for several pullouts in The Edge Malaysia.

In addition, Khairani explained that The Edge Malaysia and The Edge Singapore which were established from the same parent company, The Edge Media Group do exchange news, but it is also subjected to the relevance of the news article amongst the audience in both nations.

She said during the interview that, “Personally, some of my stories have appeared in the The Edge Singapore before. One of it is a story about an insurance technology company called Smallticket. Although the company is based in South Korea, it expresses interest to scale to Singapore, thus the reason why the editors decided to feature it in their paper.”

“I would like to believe that since we are operating within the same parent company and the same region, we have the same culture and values. Both companies champion accuracy in reporting, and will report without fear or favour.” She explained when asked about the differences of working in a company with foreign expansion.

Apart from that, she stated that there are no significant differences between the news content of the print and digital formats of the Personal Wealth pullout.

She further explained that “The reason being that our digital stories are just stories that have appeared in our print copy a week prior. Very rarely, we write online-only news pieces, but our priority is always the print copy.”

Moreover, she agreed that the digital format of The Edge has ensured the flow of information in international level a The Edge does a lot of reporting outside of Malaysia.

“Out of five people I interview, two are probably those based somewhere in America, Australia or the Middle East. We also try to be ahead of the curve – while our competitors have not yet written about blockchain, cryptocurrencies or robo-advisory, we have already dived into the topics with many feature stories explaining how these will impact the future of personal finance. This attracts those from outside the country to reach out to us to work the probability of new stories pertaining the topics discussed.” She said.

“The Edge is now more than 20 years old, and I have only been in the company for more than two. When I first started working with The Edge, my learning curve was very steep. I need to make sure that my reporting is not only limited to my understanding – I need to absorb information as quickly as I can. The Edge Malaysia is highly regarded as the leading business newspaper in Malaysia. It is recognised for its timely, insightful and in-depth reports – I need to uphold this and make sure that I can represent the company as best as I can.” She opined when asked about the elements that distinguish The Edge from other business-oriented magazines.

“I do not want to say more than what I have already said, but I am proud to be part of the company, and continue reporting without fear or favour.” She said while ending the conversation.

Written by Nur Hawa Shafiqa A Zulkefli

Agoda was established in 2005. It was quickly expanded through Asia. It was found by the world’s largest seller of rooms online known as Priceline Group. The group owned more than five companies including Agoda. Agoda, the world’s fastest-growing online travel booking platform headquartered in Singapore and with 53 offices in major cities over 30 countries. It has approximately 3,700 staff worldwide.

The main goal of Agoda is to provide a network of more than 2 million accommodation properties, including apartments, villas, homes and hotels backed by more than 15 million traveler reviews. Besides, Agoda started up with non-hotel accommodation, offering villas and homes throughout the countries in the first place.

Technology has changed the face of travel bookings. Agoda, a global online accommodation reservation provider, allow the travelers to book hotels, resorts, apartments or villas online. It helps travelers to find and explore new experiences in new destinations worldwide. With the reviews from other travelers, a traveler may find it easy to book the reviewed hotels based on the previous traveler’s experience.

Agoda International (Malaysia) Sdn. Bhd. is located in Jalan Tun Sambanthan, Kuala Lumpur Sentral. Different departments in Agoda provide an environment with originality, teamwork, and experimentation to the employees.

Competition

The survival of Agoda does not allocate other online accommodation platforms to stop operating. It is not just Agoda which provides the travelers with hotels and flight accommodation, there are also Expedia, Traveloka, Trivago and many more. It is quite difficult for Agoda to stand strong in the industry. The airline booking platform itself offers the passengers with hotel information. Therefore, it is easier for them.

In order to compete with others, Agoda offers the clients with variety of advantages such as hotel discount for its member. They are entitled to a discount when booking a room via Agoda. Agoda may offer its regular clients with breakfast or hi-tea coupon after the discussion with hotel representative. Agoda has similar characteristics with other competitors in term of their services. One thing that differentiates Agoda is the brand itself.

Communication tools

Agoda most used e-mail to communicate with clients. Any information for instance reservation receipt and other type of important information would be sending to nominee as a reminder. E-mail receiver, on the other hand has option whether to print the receipt out or not. In order to attract audiences, Agoda need to place more advertisements. Hence, the most preferable social platform is Instagram and Facebook.

Instagram may have won young user’s heart, but Facebook can create greater performance. Both platforms may reach larger audiences. Majority of business people used Facebook. Similar to Facebook which famous with share button, repost apps in Instagram allow Agoda to repost client’s photos using hashtag. Agoda shares photos, as well as videos, advertising and promoting hotels and interesting places to go.

Challenges

Apart from competitive challenges, another challenge faced by Agoda Malaysia is language. Although one of the requirements to get a position in Agoda is English, English seems to be a barrier for the employees to deal with clients. English is an international language. But it seems to be difficult to understand with accents. English with accents is not easily understood by others.

In dealing with international company, Agoda faced difficulties in identifying true market need. It is because there are so many competitors out there. What Agoda need is market research. Hence, Agoda applies an approach by sending out survey to their clients via mail, asking their satisfaction using Agoda and its performance. In competing with other brands, more research has been done to provide its clients with best service.

 

Written by Norafiqah Jamal

Sime Darby is a key player in the Malaysian economy as well as a diversified multinational involved in key growth sectors, namely, plantation, industrial equipment, motors, property and energy & utilities, with operations in more than 20 countries. With a workforce of over 100,000 employees, Sime Darby is committed to building a sustainable future for all its stakeholders. It was established in 1988, Auto Bavaria, a division of Sime Darby which is the motors, it is the biggest retail and service organization for BMW, MINI and Motorrad in Malaysia. Sime Darby Motors is the automotive arm of Sime Darby Berhad and is involved in the retail, distribution and assembly businesses. It has a presence in ten countries across the Asia Pacific region. Over the years, Sime Darby has successfully built BMW into one of the most desirable luxury automotive brands in the country.

Today, Auto Bavaria’s nationwide network infrastructure comprises five branches, namely Glenmarie, Sungai Besi, Kuala Lumpur, Penang and Johor Bahru. Auto Bavaria Glenmarie and Penang also houses the BMW Motorrad and MINI showroom. In addition, the BMW Premium Selection centre is located in Glenmarie and Kuala Lumpur. Every Auto Bavaria branch is staffed with passionate professionals dedicated to providing world-class sales and aftersales service that exceed expectations. In benchmarking themselves against the best BMW dealers in the world, they make customer satisfaction the top priority at Auto Bavaria.

They record possibly the highest man-hours in training annually in the local automotive industry to keep the staff on top of the latest innovations and technologies and constantly review processes to improve efficiency. At Auto Bavaria, they are committed to making your BMW experience extend beyond your purchase. In Sime Darby, there are five divisions which are Industry, Property, Energy & Utilities, Plantation and Motors that are handling by Global Service Centre (GSC) that consist of GSC HR, GSC FA and GCS IT.

On May 2010, Sapura Auto was selling BMWs and MINIs in Malaysia were selling their showroom and land to Sime Darby Motor Division which operates the Auto Bavaria dealerships. Sapura Auto Sdn Bhd where the former acquire a piece of freehold land include the showroom with the facilities with cash around RM 50 million. Today, known as Auto Bavaria Jalan Tun Razak showroom.

So the challenges faces by Auto Bavaria are competition from international companies who had a same business as Auto Bavaria. The main challenge for this vehicle company is to find a way of achieving a sustainable competitive advantage over the other competing firms in a market. Auto Bavaria is a well-known company which have a lot of business in and out from Malaysia. But this firm must have strategic short and long term planning that involves managerial decisions and production in order to stay in this globalized market.

Written by Irfarina Ahmad Nazli

Background

Taylor’s Education Group (TEG) is one the most well-established and reputable organizations in Malaysia’ education industry. Comprised of 7 international schools, 2 private colleges and now a university of its own, its humble beginnings in 1969 has much to contribute in shaping the company’s current success.

The company’s motto focuses on ‘wisdom, integrity and excellence’. It has served to be a motivating factor for all its staff and students toward achieving the best academically as well as being a well-rounded individual.

List of Education Institutions in Taylor’s Education Group

This list is a compilation of education institutions owned by Taylor’s Education Group. The group also manages and collaborates with other institutions from neighbouring countries.

International School – Primary and Secondary Level

• Nexus International School, Singapore
• Nexus International School, Putrajaya 
• Garden International School, Kuala Lumpur 
• Garden International School, Kuantan 
• Australian International School, Malaysia 
• Taylor’s International School, Kuala Lumpur 
• Taylor’s International School, Puchong

College – Tertiary Level (Certificate Level)

• Taylor’s College Subang Jaya
• Taylor’s College Sri Hartamas

University – Tertiary Level (Up to PhD Level)

• Taylor’s University Lakeside Campus,

Subang Jaya

International Network and Collaborations

According to Mr Ahmad Fairuz Effendee, a Senior Executive at Marketing & International Student Recruitment Taylor’s University, the institution has come a long way since its establishment in 2010. From its 7 years of operation, it has enjoyed the privilege of working with multiple ASEAN countries, among them Singapore and Vietnam, and they are working hard to be recognized on a global platform.

In terms of its partnership with Vietnam’s University, Duy Tan University, both have agreed to introduce a dual-degree programme for students in Hospitality Management, based on a 2.5+1.5 course structure agreement. It launched in 2015 and students from this university will spend its final year with Taylor’s University whereby at graduation, will be granted degrees from both universities.  

As for its partnership with Western countries, such as the United States, Canada, Australia and New Zealand, Mr Ahmad mentioned that such relationship was formed by their American Degree Programme (ADP), where students are to complete the remaining duration of their studies in these countries as a form of educational exposure. These students are expected to use this advantage to transform Malaysia into a better country in their future service, or become role models in their field of choice.

In reference to the partnership Taylor’s shares with the United States, it is also worth mentioning that Taylor’s University once hosted the “Young Southeast Asian Leaders Initiative” (YSEALI) event in November 2015, which saw the attendance of Barack Obama, the former U.S. President in its premises, and attended by over 500 YSEALI members, the biggest congregation held for the said event.

Whereas, in their partnership with Australia, specifically Queensland University of Technology (QUT), Taylor’s University has been enjoying a short-term mobility project funded by the Australian Federal Government, allowing its students to complete their internship in Taylor’s University. Students sent here will also undergo an intensive short course, of about 2-3 weeks on Malaysian food and cuisine.

The course outline for this programme gives emphasis on Malaysia’s cultural heritage, and is reflected in the making of our cuisines and gastronomy.  Not only were the Australian students given a chance to prepare Malaysian cuisine with specialist chef-Lecturers, but the Taylor’s management went beyond in showing Malaysian hospitality by inviting them to stay at an agri-tourism homestay in Kuala Selangor. This idea was proposed to broaden the students’ perspective of the local practices here, through activities like rice planting, visiting palm oil, rubber, coconut and tapioca plantations, as well as first-hand experience in buying local produce at traditional farmers markets.  

Such opportunities for transfer programmes are developed by Taylor’s University’s Global Mobility Office (GMO). Their effort has been tremendous, as Taylor’s now will see a larger pool of global partnership in 30 countries by year 2018. Austria, Denmark, Finland, The Netherlands, France, Spain and Italy are all eager to start their partnership with Malaysia, as they want their students to have the Asian experience in a well facilitated environment for international students. Mr Ahmad said they are placing high hopes on signing more partnership agreements with other potential countries, including Macau, Ireland and Norway.    

   

Written By: Nur Maizatul Akhma Binti Ab Latif

Background of company

Today, fragrances can be found in the form of scented candles, bath product and others. There are numerous reasons why people wear perfumes. People wear fragrances because it stimulates sexuality and desire. Other than that, there is a strong connection between fragrances and memory. Normally people recognize people from their people from their perfume brands.

Based on this reason, Puan Nurul Akmar Zulhairi, founder of AJ De ‘release their own brand perfume. She chooses to market fragrance because of the wide prospects, and optimistic. She also thinks there’s great opportunities in that field. She has a great experience in the online business of various types of products from head to toe for three years, so she was determined to venture into this business.

Located at No.14, Jalan Uranus AH U5/AH,Taman Subang Impian, Seksyen U5,40150 Shah Alam and has 10 employees that give so much effort to make AJ being recognize. AJ De ‘Parfum has its own uniqueness as it has over 40 international fragrances for men and women. After conducted research and using her own formula, AJ De Parfum released after a year. According to Puan Nurul, AJ De ‘Parfum is 100 percent Bumiputera product and it indeed an exclusive international fragrance because of the smell like as original. Other than that, it’s enhanced with user-friendly and high quality. From that reason, there is also a great selection of perfumes.

Name: Wan Ziraida Binti Wan Musa

Position: Marketing executive

Company: AJ De’Parfum

Social media marketing is a good platform to promote business because it quick and easy for people to use it nowadays. In this digital era, new media is more reachable to people because people can easily access a single electronic media for example digital ads are everywhere. It also can be seen on the websites consumer visits, mobile phone, social media channels, and smart watch.

AJ De ‘Parfum has 400 agents nationwide. AJ Parfum are targeting sales of 100,000 bottles by the end of this year. Besides that, this target is driven by the addition of agents and enter the Brunei, Indonesia and Singapore markets..

Through this social media, it helps AJ Parfum to understand the current trend that happened among social networks users. Thus, it can give the benefits to advertiser to follow the current by following the current trends on social media in order to positioning their product and brand outside the Malaysia.

Kak Wan added , AJ De’Parfum use an english language in promoting their product through social media where it can be easier for people from all around the world to understand what they are actually want to inform the viewer about its product because through Facebook and Instagram it has a lot of people who come from various country. Thus, it can help AJ De’Parfum to expand their product to world widely.

Kak Wan also state, that social network sites are a platform for AJ to keep connecting and engaging with their customers and target audiences because the interaction between AJ Parfum and their target audience getting closer have direct interaction and relationship with one another. That was meant the social media has change the way marketers promoting their business towards target audience.

Instagram and Facebook as a tool for AJ Parfum Marketing