Remembering the victims of Christchurch shooting

by Muhammad Faiz bin Mokhtar

It has been two weeks since the event that changed the lives of not just Muslims, but to the rest of the world as well. The world is stunned by the news of the man who shot 50 people in a mosque  (ABC News New Zealand, 2019). This event will be a lasting memory in the minds of the people of the world. This act is not only devastating to the people around the world, but more importantly, the lives of their families as well as those who knew the victims personally. New Zealand, a country known for extreme sports such as bungee jumping and friendly people, is left shocked as such a crime is known to be rare in the their history. As the incident is the first of its kind in New Zealand’s history, all media have been covering the incident on large scale for the few weeks.  This has given journalists a chance to inform the public about the shooting and its aftermath.

Social media presents a medium that is a cost-effective, which means it is interactive,  association and co-formation above communication that is one-to-many; integrates communication and distribution channels, provides customization opportunities, and delivers greater speed to the information communication and feedback (Shilbury, Westerbeck, Quick, Funk, & Karg, 2014) . Social media has given the platform for people to voice their concerns and it is a way that news can travel instantaneously into the minds of the citizens of the world. Internet presents a virtual public community allowing citizens to discuss public issues and make their voices heard (Zhou & Moy, 2007). When comparing with the traditional Internet and communication technologies (ICTs), social media manages the conversation content or interaction as an artifact of information in an online environment (Yates & Paquette, 2010). 

However, social media has become a message channel for the shooter to livestream his actions for the world to see. The shooter, armed with automatic rifle, gunned down 50 patrons of the mosque and he filmed the shooting live-streamed on Facebook (Wakefield, 2019). The video has been shared on social media through all platforms, Facebook, Twitter, Instagram and YouTube, in which millions have watched this act of terror through their phones, laptops and tablets. Social media, despite its reach to reach millions of the world, has showcased to the users themselves what kind of content that they might see. Impressionable people may follow suit and some would be fearful of the world due to the fact that it is shown by the social media itself. Online media allows netizens to share their opinions, retorts, or pass remarks about a certain phenomenon (Ekawati, 2018).

Jacinda Ardern, a leader that sets the example

The world is left shocked and astonished by the act of the shooter, but one woman stood out among them all, the New Zealand Prime Minister Jacinda Ardern. Being a leader, one must show compassion towards the victims, strength for the people to look upon and wisdom for her actions. Ardern is an example of how a leader should act. Rather than just offer condolences and sympathy, she showed compassion for the victims’ families. A disaster or an event that changes the perception of a nation will make the people around the world to shift their focus on her. As a leader, she must be an example to other leaders on how to act in times of distress and chaos. The picture below shows that she’s wearing a headscarf, which depicts her respect towards the victims’ religion and culture.

“You may have chosen us,” said Ardern, referring to the killer, anger in her voice. “But we utterly reject and condemn you.” (Roy, 2019)

“She has shown a quiet, strong leadership, and been very focused on looking after the people who are most affected straight away. The killer has barely been mentioned.” (Roy, 2019)

In The Guardian’s article, Roy interviewed Paul Buchanan, a security expert in the 36th Parallel.  Buchanan commented that:

“Saying that her strength was her empathy, and she has “excelled” in this arena during a time of crisis. She is also an expert delegator, Buchanan says, and has delegated security reviews and inquiries about how the killer was missed to senior, trusted colleagues, allowing her to focus on healing a traumatized country.

“She is like the mother of the nation. When it comes to events like this, I think her touch is near perfect,” says Buchanan.

“The way Trump and others talk, tough talk, after terror attacks, all that is posturing. And sometimes it is designed to mask weakness, sometimes it is a thirst for revenge. Ardern is doing none of that.”

“It is a leadership style that particularly suits New Zealand. New Zealand does have a serious dark side, it does have racism. But what she is doing is giving us a moment to confront these demons, this darkness and change our ways.”

Extracted from (Roy, 2019) article when interviewed Paul Buchanan, security expert in the 36th Parallel.

The traits that a true leader should have exhibited under intense situation which are Compassion, truthfulness and composure. Therefore, it is no surprise that the world is lauding her and giving her positive comments along with support for her stance on the subject. People worldwide have been commending Arden’s actions throughout the whole ordeal.

A leader should always be quick in responding to critical or emergency situations such as the mass shooting. This can be seen in Arden’s decision to push for the ban on semi-automatic and automatic rifles in New Zealand. Not only that, owners of rifles too have resorted to relinquishing their own rifles in wake of the shooting out of respect (Graham-McLay, 2019).

New Zealand: Citizen’s response

New Zealand, a small nation east of Australia, known for agriculture and extreme sports was tested with an event that has changed the way people see the world nowadays – that the world is indeed full of violence and hatred. As covered in the article, the world is shocked by the actions of one man who went into a place of worship and had committed a massacre. What is astonishing is the level of solidarity among New Zealanders post-shooting. They have been offering victims sympathy, empathy, as well as have been helping the victims to overcome trauma and grief.  Social media has become a tool used by people all over the world to send messages of support and love to the victims. Hashtags have been used on Twitter to discuss the mass shooting. One can easily find the messages for the victims posted under hashtags related to the incident.

The New Zealanders have shown solidarity by standing outside the mosques in a line to which can represents that they are willing to protect what they considered to be their brothers and sisters despite the difference in religion, culture and skin color.  Not only that, the incident also prompted some of the New Zealanders to learn more about Islam. Some of them even converted to Islam after the incident. Sonny Bill Williams, a New Zealand All-Blacks Rugby Star is one of the famous names in the Islam and he even visited the victims who were being treated to provide support. Recently, his mother and teammate, Offa Tuungafasi, converted to Islam as well (Astro , 2019).

In conclusion, the media has the power to shape the perception of the people in the world. Along with that, the media could lead to people thinking that the world might be a dangerous place to live in, but there is kindness in this world and the people of New Zealand along with their leader, Ardern, have exhibited those traits. In memory of the victims, I would like to ask for all of us to pray for the fallen victims.


ABC News New Zealand. (2019, March 19). Christchurch shooting death toll rises to 50 after one more victim discovered at mosque. Retrieved from ABC News (Australian Broadcasting Corporation):

Astro , A. (2019, March 27). Beberapa hari susulan tragedi Christchurch, ibu serta rakan baik Sonny Bill Williams masuk Islam. Retrieved from Astro Awani:

Ekawati, R. (2018). PRAGMATIC ANALYSIS OF ANGER EXPRESSION USED BY NETIZEN ON ROHINGYA REFUGEES IN WEBSITE . Skripsi thesis, Universitas Muhammadiyah Surakarta., 1-16.

Graham-McLay, C. (2019, July 13). New Zealand Begins Gun Buyback Prompted by Mosque Attacks. Retrieved from

Roy, E. A. (2019, March 19). ‘Real leaders do exist’: Jacinda Ardern uses solace and steel to guide a broken nation. Retrieved from The Guardian Online:

Shilbury, D., Westerbeck, H., Quick, S., Funk, D., & Karg, A. (2014). Strategic sport marketing Fourth Edition. Sydney: Allen & Unwin.

Wakefield, J. (2019, March 19). Christchurch shootings: Social media races to stop attack footage. Retrieved from BBC News:

Yates, D., & Paquette, S. (2010). Emergency Knowledge Management and Social Media Technologies: A Case Study of the 2010 Haitian Earthquake. ASIS&T ’10 Proceedings of the 73rd ASIS&T Annual Meeting on Navigating Streams in an Information Ecosystem – Volume 47 (pp. 1-9). Pittsburgh: American Society for Information Science .

Zhou, Y., & Moy, P. (2007). Parsing Framing Processes: The Interplay Between Online Public Opinion and Media Coverage. Journal of Communication ISSN 0021-9916, 78-98.

Jail for Fake News?

Written by: Nur Fatin binti Abdullah

In this 21st century, media has bought us both opportunities and challenges in our global boundary less world. With this advance of technologies, things can be misinterpreted and it can be simply manipulated irresponsible people in the virtual world.  Not everything that we seen in today’s media can be simply trust. Therefore, by simply reading the title or hearing from mouth to mouth without doing your own research or get any validation from trusted is an inappropriate action as the dissemination of this kind of information without us knowingly hurts an unwanted party. The act is just like slander and it is common to know that the impact of this defamation is too big as it is  can give a negative impact on the society at the time because nowadays technology that is just at the tip of the finger.

According to research, the internet users in 2017, 76.9% Malaysian citizens are internet users and 89.4% is from the amount has internet access from their mobile phone.

Source: Siakap Keli news


Recently, TM Malaysia has launched a new campaign warning consumers against fake news concentrating for the mainly on digital and out-of-home (OOH) advertising platform. It features the slogans “Sharing fake news is akin to telling lies” (Kongsi berita palsu umpama menipu) and “Prevent defamation on the internet” (Cegah fitnah internet). The campaign also feature #Fitnet .

Source: Getty Image

The campaign was launched during the same time as the anti fake news bill and it was coincidence. TM at that time aims to raise awareness about fact-checking website and combat fake news. Under the Anti-Fake News Bill, those convicted of disseminating false content would be jailed or fined up to RM500,000 or both.

The previous government said that bill expects to “safeguard the public” against the spread of phony news, while keeping up the privilege to the right to speak freely and articulation under the Federal Constitution. Blogs, public forums and social media accounts are also covered by the bill.

The Controversial Fake News Law: New Government Ruling

The move has been described as attempt to silence the opposition which now is the new government. After the 14th general election, it is intense situation where there is rumors say it will be abolished or it will be redefine. After the poll, the new ruling government plead that they will make the law clear to media and public the define meaning of fake law. Initially, it was brought up by former government with guidelines to restrict the spreading of fake news not to restrict the freedom of speech as claim by law minister on that period.

New Prime Minister

The offended of fake news by means whoever those maliciously spreading fake news whenever they are will be penalized if Malaysia or Malaysian citizen were affected. In the Southeast Asia, including Singapore and Philippines, the major concern is how to tackle the “fake news” but what human right activist afraid of the enforcement of fake news law will restrain the free speech rights.

Third Class Mentality: Society As It Is

Written by: Nadira Shahida Shaharuddin

“Only changes in mindsets can extend the frontiers of the possible” – Winston Churchill

Malaysia’s persistence to develop and upgrade the present infrastructure has resulted her being one of the well-developed among the newly industrialised countries. Malaysia can claim of having world class facilities in terms of highways, airports, skyscrapers and many more. However, even though Malaysia is determined to progress on her infrastructure and facilities to first class, third class mentality still prevails among most Malaysians.


In a statement made in the Ninth Malaysia Plan 2006-2010, by the former Prime Minister of Malaysia Tun Dato’ Abdullah Ahmad Badawi, stated that “There is a danger of the country possess first-class infrastructure but third-class mentality. In order to pursue further growth and development, Malaysia will need to fortify its moral and ethical foundations while enhancing its mindset and attitude towards excellence and performance.” Based on the statement, it is clearly understood that in order to achieve excellence and performance, we need to enhance our mindsets and attitudes. Therefore, there is a need to nurture “First Class Mentality”. In the second thrust of the National Mission in Ninth Malaysia Plan 2006-2010, it also stated that it is very imperative to produce a society with “First Class Mentality” for the nation’s future competitive advantage in this new era.

However, the lack of basic social etiquette and manners among most Malaysians speak volumes on their mentality and social behaviour. Despite the frequent references to “First Class Mentality” in recent years, the effort of finding supporting literatures on the subject was a ‘pleasant’ surprise to find the term is used mostly only by Malaysians and a search hit on Google returns only articles by Malaysians. There are also some articles from the media that emphasised on Malaysian manners and social etiquette but sadly portraying the lack of mentality required. Even with modern infrastructure, it is disappointing to know that it does not reflect the mentality or the attitude of most citizens.

Third class mentality are evidently seen when people do not clean up themselves at public areas such as recreational areas and self-service restaurants, when people park their cars in spots that are designated for the handicapped, indiscriminately throwing rubbish, smoking in non-smoking areas, people occupy seats that are meant for the pregnant and infirm in public train or buses, the wet public toilet, and traffic offenders. The list of discourteous behaviours and bad habits can go on and on and on. In simplified words, among Malaysians there are some who lack of basic social etiquette, manners and empathy.


However, nowadays, as we turn to the local radios, community messages are being played repeatedly and most of these non-commercial ads are dedicated to promoting basic social etiquettes, ranging from obeying simple traffic rules, queuing, flushing the toilet after every use, plus many more. It is comforting to know that there are so many community messages to promote good values among Malaysians. On the contrary, is it not odd when people have to be reminded every day of some very basic propriety to conduct themselves properly in public? Why do messages remind Malaysians that the lack of basic social etiquette permits daily reminders of such basic stuff on how to behave in public? Base on what is happening in Malaysian society, yes, we do need these reminders. These reminders help to instill good values and social etiquette that could one day influence society’s behaviour.

There also have been numerous national campaigns to promote courtesy and noble values among Malaysians. Having campaigns to promote good values are well and truly essential thus it could result for people to put it into practice daily and make it a norm for them. Moreover, to practice these values, it should start in early childhood, when and where children could absorb what they learn and adopt good behaviour as well as attitude. Parents play a significant role when it comes to their children’s mental development and upbringing. With that done, all good traits fall into place in their daily life, thus developing their mentality in a positive way.

It is undoubtedly known that manners and etiquette play an important role in nurturing a society that has “First Class Mentality”. With reminders of good manners and social etiquette to society, they will be able to show their respect to other individuals in both formal or informal environments thus decreasing misunderstanding and conflict in communication exchanges and behaviours. The elimination of bad habits, embracing positive attitudes and new ways of thinking is then possible, creating the desired society.

How do Malaysians do business? A look into Malaysian Business Communication Styles

Written by Nur Shazwani Roslan

In a recent survey of the top 20 countries to invest in, Malaysia made it to the number 4 position, and the best part is, for once, we triumphed over Singapore which was placed in fifth position.

Kuala Lumpur now rapidly becoming a destination of choice for global organisations Photo courtesy of InvestKL

According to Business Insider report in March 2018, the top 20 list was a result from a global poll by World Bank, which gathered responses from 6,000 global business decision makers, which countries they chose as the best to invest in. Malaysia was described as “a highly skilled workforce” and “pro-business government” which were the main deciding factors for foreign direct investment. Kuala Lumpur is now rapidly becoming a destination of choice for global organisations who are looking to establish an Asian head office. In fact, more than 5000 companies from over 40 countries have established operations in Malaysia.
With this continuing trend, doing business in Malaysia sound like good business sense for companies to come in here. Having said that, it is pertinent to look into the business communication culture in Malaysia. As an investor who is now considering to make a move to Malaysia one of the question you should ask yourself is, what type of communication style can you expect from such a mixed-race culture?

Malaysia is a multicultural country

First of all, before looking into the communication part, it is best to understand the business culture in Malaysia. Briefly, it is important to note that Malaysia is a multicultural country that you will encounter will mainly come from three major ethnic backgrounds; Malay, Chinese and Indian. It is a complex mix of different ethnicity all working and living together. This mix has produced a very distinctive local business culture which you need to understand before starting to build relationships and sell your good or services. Traditionally, the Chinese ran most business activities in the country but changing demographics and pro-Malay legislation have altered this picture over the past few decades.

Here are some pointers of the general working practices in Malaysia

First Meeting

  • When meeting your Malaysian counterparts for the first time, a firm handshake is the standard form of greeting.  However, you should only shake hands with a Malaysian businesswoman if she initiates the gesture.  Otherwise a nod or a single bow is appropriate.
  • With such an array of cultures in Malaysia addressing Malaysians properly can be difficult.  It is advised to find out in advance how you should address the person you are to meet.  Generally speaking, a Malaysian’s first name is individually given while the second and sometimes third name indicate those of the father and the grandfather.  In some cases the words ‘bin’ (son of) or ‘binti’ (daughter of) can be added after the given name.
  • Gifts are not usually exchanged as they may be perceived as a bribe but in the event that you are presented with a gift, it is customary to accept it with both hands and wait until you have left your Malaysian colleagues before opening it.  Be sure to reciprocate with a gift of equal value in order to avoid loss of face.Face
  • In business setting, Malaysians are influenced by the cultural value of saving face. Face of a person is very important as losing face of another person in a conversation by embarrassing them is considered to be very impolite. Therefore, Malaysians prefer to give bad news in indirect ways through the use of coded messages, which may be difficult to pick up on. Malaysian communication styles are characterised by extreme forms of politeness and diplomacy.For that reason, we will hardly hear the word “No”.The underlying drive is to ensure the preservation of the existing harmony within a group or to develop a sense of harmony with new contacts. Thus communication can, at times, seem overly formal, especially true when carrying bad news or when giving information to superiors.


  • English is widely spoken and very many people have a near-fluent command of the language. Superficially, therefore, communication is generally much easier than in some other countries in the region.
  • If your business in Malaysia requires interaction with Malaysian government officials, ensure that all communication takes place in the language of Bahasa Malaysia.  The majority of transactions and correspondence with Malaysian companies, however, will generally be conducted in English

Value of time

  •  When scheduling business meetings in Malaysia one must take into consideration the importance of prayer times in this predominantly Muslim country.  Fridays are a particularly religious day of the week and if possible meetings should not be scheduled on this day.
  • Attitude to punctuality varies according to which nationality you are doing business with.  The Chinese expect punctuality whereas both ethnic Malays and Indian business people have a more relaxed attitude towards time.  As a general rule, you will be expected to be punctual so it is advised to arrive to business appointments on time.It is often good to spend time going through the social conversations before discussing any actual business issues.
  • This ice-breaking is a vital part of the relationship-building process and its importance should never be underestimated. Irrespective of their ethnicity, Malaysians normally like talking about family. Suitable topics of conversation would be family, sports (especially football), your impressions of Malaysia, your organisation, future plans. It is quite normal for someone to ask how many children you have and where is your spouse currently at or whether she is working.

    Malaysia is a potential business destination

Finally, bear in mind that Malaysians are very friendly, but also reserved. However, be aware that what is said is not necessarily what is meant. Look for the coded-meaning behind all communication. Best of luck!

Self-Branding via Instagram

The everyday life is full of impressions, surroundings and illustrations that embody the desire of well-being and an active lifestyle. This could be used for marketing purposes as a strategy, to show people how good they can feel from using a product and through value creation persuade customers to want a product or service. As technology evolves so do the marketing strategies of brands. A relatively new example of this evolutionary phenomenon is Instagram and is one of the platforms on social media. On social media one can share sophisticated creations at no cost and thereby reach millions of users instantly. Companies that desire to market themselves visually are able to do this through surroundings and illustrations via Instagram. Additionally, it is an effective and widely used tool for the purpose of communicating a brand. Marketing communications are used to mediate the brand to its potential customers, often resulting in the creation of a dialogue and further establishment of a relationship between customer and company.

Social media is one part of marketing communications and argues that social media is an effective tool for companies to communicate their brand due to the growing numbers of users. Instagram is one of the platforms on social media and the name means instant telegram. It is an application that allows the use of photos or short clips to promote or share knowledge between users. When  using  the  application  for  branding  purposes  due  to  the  increased pressure on mobile marketing it is good to have a profile that is credible and powerful. For the example the current is, Faiz Roslan which totally used his Instagram for self-branding. By doing that he will exposed to public and the brand will approach him for paid review. Same goes to local celebrity such as Neelofa, she apply the same method as additional or main income.







Picture 1: Faiz Roslan






Picture 2: Neelofa

Many brands have websites where it is possible to purchase the products displayed in the pictures on Instagram and one purpose of the Instagram account is to generate traffic to the  website  and  in  turn  make  prospects  buy  products .  In addition, clarifies that the website also generates traffic to the Instagram account and thereby the account gets more followers and increasing the awareness of the brand.

Brand identity has been explained as the way a company conveys themselves, their core associations indicating the company’s promise to its customers.  It is through their brand identity that the company communicates its uniqueness and character. Brand identity origins from the sender’s (the company) side. It is created internally and for an identity to consistently carry what manager’s desire customers to perceive, managers need to be clear and concise when delivering the message. Moreover, the sender must know who they wish to reach and what responses they wish to get. Companies communicate and advertise in order to present and strengthen their brand identity. However that brand identity creation takes place even before one communicates the wanted identity through a marketing channel.  Furthermore, a strong brand identity can help to build trust between the brand and customer, and thus it can be a source of differentiation. Customers play an important  role  since  they  are  the  ones  who  define  and  redefine  the  identity. Brand identity consists of the following components: personality, culture, and self-image, which all allow the company to specify their brand’s meaning

If a company has a focus on their target group and does research regarding it, one can with adapted pictures that are appealing to the specific target group achieve a similar brand image to brand identity. Additionally if one has a focus on creating a strong and long term relationship with customers through pictures, comments and hashtags, it may build trust and thereby receive loyal followers with a greater understanding of the brand. The creation of relationships via Instagram allows one to be more personal and enables customers to identify themselves with the brand, which indicate a stronger bond between the two parties. This then implies that there is a possibility to bring brand identity and brand image closer together.

From KL to London: Ariff AB

Written by: Ros Syafiqah Roslan

Who is Ariff AB? Who is he you might ask. Malaysians know Yuna and Zee Avi (Malaysian artists who made it big overseas). Majority of Malaysians haven’t heard of Ariff AB till now. With only a mere 222 subscribers on his Youtube channel and 267 followers on his Soundcloud page, he is however, an uprising Malaysian Indie singer/songwriter who is currently trying to make it big in London. Using Ariff AB as his stage name, he started his journey in singing and songwriting without having any experience or background in music. After he realized that there is no hope for him to be a sportsman, he then made a decision to jump into the music world. Ariff who usually performs with his dark glasses on; indoors or outdoors, says that as a shy person he wears dark glasses to make him feel less inhibited.

It all started when Ariff took part in a singer-songwriter competition in Kuala Lumpur in 2009. He failed at his first, second, third, and even his fourth attempt on winning the competition. That would be an indication to ‘STOP WHAT YOU ARE DOING’ for some, but not for Ariff AB. He finally made it to the finals and won the competition at his fifth attempt by performing his first composition,‘Heart Train’. As a result of his victory, he received an invitation to perform internationally at the World Expo in Shanghai, China. Since then he performed internationally in countries such as Singapore, Indonesia, and Thailand and in 2013, he went to the UK and became more exposed to the music industry there after he created his Soundcloud page. He gained more listeners when he released ‘Transmission’, a mini album that contains six tracks and uploaded one of his songs, ‘Bye Bye Baby’ onto Soundcloud which then became a hit.


Ariff AB describe his music genre as Alternative Indie Freak Folk. Freak Folk? Is there such genre? Apparently, there is! Freak Folk is a sub-genre of folk music in which its artists use mainly acoustic instruments but inject elements of avant-garde and psychedelic influences that produces uncommon sounds, lyrical themes, and vocal styles. ‘Rundown’, one of Ariff’s songs, made it on BBC Radio 1 and 2 and that was when he was contacted by Patrick Lyons, a New Musical Express (NME) award-winner. He became Ariff’s talent agent and pointed out which direction should Ariff take and managed to secure several gigs and radio interviews. As Ariff recalls in his interview with the New Strait Times,

“I had goosebumps when I heard Rundown on the radio”

 This talented young man has rubbed shoulders with a circle of talented people by performing opening shows for Leanne Robinson, Russell Swallow, Kal Lavelle, and Fiona Bevan (she co-wrote ‘Little Things’ with Ed Sheeran).

Source: Secret

His dark/mellow upbeat tunes and energetic showmanship on stage has earned him an invitation to perform at the Youtube-Google headquarters in London and made its mark in being the first Malaysian male singer/songwriter to perform there. Hard work and dedication is needed in the journey to seek fame as an independent artiste. As Ariff shares his experience and challenges in the UK with the Malay Mail, he said that;

“It’s not like when you are in the UK, you can feel relaxed and take it easy. The demand is always higher as a foreigner since priorities are given to the locals. So as a foreigner I needed to prove that I was better than them”

In 2016, this singer/songwriter signed with a British record label, Decca Records (a part of Universal Music Group). Decca Records, established in 1929, is a legendary British record label as it produces some of the greatest recording artists such as Billie Holiday, Louis Armstrong, Judy Garland and more. Ariff AB’s second album, ‘Blue Skeleton’, consisting of 11 tracks is published by Decca Records. What’s interesting is, even in the world of digital music, his first debut album ‘Transmission’ managed to hit 3000 copies sold! Two tracks from Ariff’s second album, ‘The Wolf’ and ‘Crazy Love’ was featured on ‘BBC Introducing’ playlist. Ariff mentioned in his interview with the Malay Mail that;

“I always wrote my songs based on life experience and observation on people around me, and with a mixture of pain and inspiration”                                   

Source: Facebook, Maravilla Ariff AB

 Ariff AB’s type of music is well-received in the UK and it’s proven when he was offered to do a UK tour for two months around England in which he played at different venues almost every day. He also performed at the Oxjam Islington 2016 festival. There is nowhere to go but up for Ariff AB. He could be the next Yuna in the music industry and make Malaysia proud. You can listen to Ariff AB songs here.




Dream girl to Wonderland – Vivy Yusof

Written by Nur Izzati Abdul Aziz

Vivy Sofinas Yusof, or better known as Vivy Yusof, is a beauty with brain and definitely the one and only. Her name alone has shown commercial value despite her famous brand, Fashion Valet, but nothing comes in second. She started as a blogger back in college when she was still in London. Vivy loves sharing about life, love, and fashion. Sounds typical, isn’t it? Vivy has a flair for writing and enticing people to keep on reading. She gathered hundreds to thousands of  followers since few years back as it was the only platform where people love to read or in another word being an “observer” because social media was still not in trend back then.

Some people said that you don’t need official business certificates to start a business and who would have thought this business minded lady is a law degree holder from London School of Economics and has no business and fashion background. While living in London, she enjoyed having the technologicaladvancement or to be exact ‘the advancement of shopping’. Vivy and her husband, Fadzarudin met when they were students in London, and shared the same passion for online shopping. When they returned home to Malaysia, they realized that they missed the convenience of online shopping as they enjoyed before in the UK. The story behind the idea of Fashion Valet sparked after they found that they had to drive all over Kuala Lumpur to find their favourite designer brand. They drove in the rain and found themselves frustrated that they were unable to have what they want under one roof. Hence, a new idea came from the hustle and frustration.

Starting a business with a new concept is never easy. People will hesitate and question you if not themselves whether it is the right thing to do or not. RTW (ready-to-wear) was not that big in 2010, and this is the concept Vivy tried to urge the designer to give a try and being skeptical was a normal reaction but nothing can stop this girl in becoming a wonder woman. From a RM100, 000 capital, 10 designers and a staff of 20, FV grew to 500 brands and hundreds of staffs in just seven years with offices in Kuala Lumpur, Singapore, and Jakarta. She did a lot of collaborations with local designers and not to mention international designers too such as from Singapore, Jakarta, Brunei, London and a few more. This is how Vivy did her marketing strategy in order to penetrate international market and followers other than in local. To prove how this woman is on another level, she’s making a bigger name by collaborating her label with the Brunei Royal Family, Princess Sarah the wife of Crown Prince of Brunei, Al-Muhtadee Billah, who is first in line to inherit the throne.

Being an urban career woman, Vivy definitely knows how to utilize all digital platforms such as social media to gain followers after blogging for more than a decade.  Vivy, as the face of the brand, does most of the marketing and PR for their brand. She’s not in the state of paying too much of their budget for advertisement as she knows her brand so well. She finds social media to be extremely powerful, something the older generation might find hard to grasp. Their target audience is mostly women between the ages of 20-40 – right in the cross-section of internet-savvy generations. It again comes back to knowing and having a connection with her customers which gives her an insight on what they want next. This is why people keep following her on Instagram just to know what’s new in the card. Vivy’s Instagram is more like a catalogue and wardrobe for other women. You got to pick what you want by just looking at her. As she knows people get bored easily, Vivy would do anything that will give a different insight on her brand and one of it is by trying new styles of marketing strategy. Vivy also stars in her own reality TV show that follows her daily life called ‘Love, Vivy’ which is already in Season 2. This program helps with their sales as it is a “soft-sell” way of marketing their brand not just in Malaysia but in neighboring countries where it airs as well.

Knowing that she has already gained thousands of followers on social media, Vivy took another step to launch her own label, ‘dUCk’. Inspired by her blog name, ‘Proudduck’, Vivy and her team starts to launch dUCk Shawl as her first dUCk product. The response was massive. People queued just to get her product even when the price tag might make your eyes swirled. Vivy can even sell her shawl with more than thousand ringgit and it still sold out. She definitely brought the price tag of a shawl to another level. Knowing her target market very well, Vivy expand her product to make-up, handbag and many more and everything sold out whenever she did a product launch. She managed to set a benchmark that even a local product can become a premium brand.

Vivy is one of Malaysia’s iron lady, a wife, and a mom of three who shows you that you can become a successful person at a young age. Being nominated in Forbes for 30 under 30, there’s no other thing to prove that she is such an inspirational role model to young generation. She won’t stop as she will always be bringing more to the crowd. She is definitely a “Dreamgirl to Wonderland”.



Written by Nuremy Mohd Khairi


Petronas is one of the leading GLC companies, it is Malaysia’s fully integrated oil and gas multinational company. Petronas is the custodian for Malaysia’s oil and gas resources and was established in 1974. They apply innovative approaches and technology which helps to unlock the most remote and difficult environments. While expanding their business and network all over the world Petronas has consistently and successfully implemented various social, environmental and community programmes guided by its larger corporate sustainability framework in carrying out business in a socially responsible manner to benefit both the present and future generation. In accomplishing their vision Petronas has dealt with various countries when it comes to Foreign Direct Investment (FDI). Thus an in depth interview was done with one of the Head of Corporate and Government Relations in Petronas to understand and analyze whether the types of FDI that Petronas deals with.

Foreign Direct Investment

PETRONAS is actively involved in strategic foreign direct investment namely in the development of oil and gas. One of the strategic FDI that was undertaken was the acquisition of Progress Energy in Canada. PETRONAS, through wholly-owned subsidiary PETRONAS International Corporation Ltd (PICL), has reached an agreement to form a strategic partnership with Canada-based Progress Energy Resources Corporation to develop the Altares, Lily and Kahta shale gas assets in northeastern British Columbia.

Under the agreement signed on 2 June 2011, PICL will acquire 50 per cent of Progress’ interest in the three areas for a total consideration of CDN$1.07 billion (RM3.32 billion). The assets included in the transaction cover approximately 150,000 gross working-interest acres of land with an estimated contingent gas resource of more than 15 trillion cubic feet. The assets will be operated by Progress.

The proposed acquisition will mark PETRONAS’ maiden entry into Canada and will allow for accelerated upstream growth that could potentially advance a liquefied natural gas (LNG) export value proposition in that country. PETRONAS views the acquisition as a highly attractive opportunity, paving its entry into the North American shale gas industry while at the same time further strengthening its position as a leading global LNG player.

As part of the acquisition, PETRONAS and Progress have agreed to establish an LNG Export joint venture to conduct a feasibility study on the economic viability of an integrated LNG Export facility in Western Canada. This could provide a strategic alternative to the traditional North American pipeline gas market.

The next FDI that is key to PETRONAS is the acquisition of Engen Holdings (Pty) Ltd, where PETRONAS is a majority shareholder with 74% market share. The acquisition took place in 1998 in a deal that valued the company at about US$700 million. Recently PETRONAS market strategy took a giant step where it will be expanding its footprint to nine new countries via its wholly-owned South African unit Engen Holdings (Pty) Ltd.

This followed a deal worth US$256 million (RM1 billion) between Engen and Vivo Energy Holding BV, jointly-owned by Geneva-based Vitol SA and Africa-focused private investment firm Helios Investment Partners, to combine some of their African fuel-retail assets. This deal will provide the opportunity to PETRONAS to have access to 2,100 service stations in 24 African markets therefore putting an important stamp on PETRONAS presence in controlling the fuel market retail in targeted African countries.

As much as PETRONAS focuses on strategic FDI’s by ensuring business profitability and sustainability, the process of PETRONAS getting involved in strategic acquisition namely on FDI will have to go through a stringent decision making process where the Executive Leadership Team of PETRONAS which is led by the President and Group CEO of PETRONAS will congregate and evaluate the strategic return of investment before decision is made on the FDI’s targeted.

Infineon Technologies

Written by Nurhanis Hazry

Infineon Technologies is a German semiconductor manufacturer company. It was founded 44 years ago, when the semiconductor operations of the parent company, Siemens were spun off to form a separate legal entity. Infineon Technologies, a name that draws inspiration from the combination of English word ‘infinity’ and the Greek word ‘eon’, or ‘eternity’. This giant established company had been listed on the Frankfurt Stock Exchange which had 36, 299 employees worldwide.

Transnational media and economic consolidation

Globally, Infineon has a 10.4% share of the automotive and semiconductor markets in the world most recent rankings. It supplies the Industrial Power Control (IPC), Power Management Multimarket (PMM), Chip Card and Security (CCS), to the well-known companies such as Bosch, BMW and Mercedes-Benz. Infineon operates through subsidiaries and runs its own Research & Development (R&D) in the USA, California, United Kingdom, France, Romania, Taiwan, India, Malaysia, Indonesia, China and also in the Asia Pacific region such as Singapore and Japan.

The deregulation paradox

According to the Managing Director (MD) of Infineon Technologies (Malaysia),
Dr. Lee Cheong Chee, Infineon had employed around 8,500 workers in Malaysia, roughly a quarter of the total workforce around the world. He has 250 strong IT team and 500 on-site R&D engineers. Lee firmly believes on the other four specific segments: automotive, power management and multimarket, industrial power control, and chip card and security that has been led and differentiate Infineon from other competitors. “We are actively focusing on automotive electronics in particular, as 40% of our revenue comes from here,” he says.

Marketplace of ideas

“We actually provide products for almost every electronic component for the car, Tyre Pressure Monitor System (TPMS) – a sensor that measures tyre pressure, which immediately sends a signal to alert the driver if there is a leak or other problem be detected. According to Lee, the TPMS is an Infineon Technologies new innovation found in every car tyre on the road today. As a person who is mainly focused on the Infineon’s future, he also discusses on the quality of products.

Global competition and the diffusion of authority

“There are lives involved and nothing is more valuable than that. At Infineon Technologies, we place utmost emphasis on quality of our products and ethical guideline of our manufacturing processes. Basically, our engineers design products from the customer perspective and a zero-defect culture permeates all aspects of the business here. It really shows that we are totally differentiates ourselves from the competitors.” he says.

TNMCs and the nation-states

“The future is powered by smart lights that will definitely looking bright at Infineon Technologies”, he says. As consumer appetite for automotive devices in semiconductor industry, Infineon had shown global sales revenue had increased per year. In 2017, the figure is climbed to US$346.1 billion as a drastic total of sales.

Celcom Axiata’s Foreign Direct Investment (FDI)

Written by Rafidah Abdul Aziz

Foreign direct investment (FDI) is an investment in a business by an investor from another country for which the foreign investor has control over the company purchased. Businesses that make foreign direct investments are often called multinational corporations (MNCs) or multinational enterprises (MNEs). In the context of foreign direct investment, advantages and disadvantages are often a matter of perspective. An FDI may provide some great advantages for the MNE but not for the foreign country where the investment is made. On the other hand, sometimes the deal can work out better for the foreign country depending upon how the investment pans out. Ideally, there should be numerous advantages for both the MNE and the foreign country, which is often a developing country.

Celcom Axiata Berhad was formerly known as Celcom (Malaysia) Berhad and changed its name in December 2009. The company was founded in 1988 and is headquartered in Kuala Lumpur, Malaysia. Celcom Axiata Berhad operates as a subsidiary of Axiata Group Berhad. Celcom is one of the largest telecommunications service providers in Malaysia and the region. Its core business remains prepaid and postpaid mobile voice services. Celcom has also achieved significant growth in mobile broadband, m-commerce, enterprise solutions and bulk wholesale services. Celcom continues to have the widest network coverage in the country. Through ongoing investments in network coverage, capacity and performance, Celcom intends to maintain its technology leadership and position as the country’s best mobile service provider. Celcom is part of Axiata Group, one of the largest Asian telecommunication companies, focused on high growth low penetration emerging markets.

Apart from Celcom, Axiata has controlling interests in mobile operators in Indonesia, Sri Lanka, Bangladesh and Cambodia with significant strategic stakes in India, Singapore, Pakistan and Thailand through its various subsidiaries and affiliates. As one of the leading telecommunications groups in Asia with a presence in ten countries and a customer base of approximately 30 million, Axiata makes a substantial contribution to the countries in which the Group operates. Through its investments in its portfolio of operating companies across the region, Axiata is recognized as a one of the largest Foreign Direct Investors, best employer, significant taxpayer and a substantial purchaser of local services. As long-term investors in our countries of operations, Axiata stands as one of the largest contributors of Foreign Direct Investment (FDI) and national taxes. As a long term investor in Sri Lanka for over two decades, Axiata Group Berhad (“Axiata”) through its subsidiary, Dialog Axiata PLC (“Dialog”) have been making significant investments to spearhead the rapid development of the Sri Lankan telecommunications industry. With over USD2.2 billion cumulative investments, Dialog is recognised as the single largest FDI into Sri Lanka, and as one of the largest corporations in the country.

The Group continues to contribute to the national development of our countries of operation. The Group’s mobile subsidiaries and associates operate under the brand name ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia, ‘Idea’ in India and ‘M1’ in Singapore.