The Sustainable Development Goals are the
efforts and actions that need to be done in order to achieve a better and more
sustainable future all everyone. They emphasize on global challenges humans are
facing related to poverty, climate change, the environment, and peace. (The United Nations, n.d.)
Key transformations are required in achieving
the Sustainable Development Goals set by the United Nations based on the major
drivers of societal change, such as human capacity, consumption and production,
decarbonisation, and the digital revolution. (European Commission, 2018)
Firstly, sustainable development is a societal
rather than an environmental challenge. Substantial advances in human
capacity are needed through improvements of education and healthcare
resulting in higher income and better environmental-related decisions.
adopting a circular economy approach and reduce demands, much more could be
done with fewer resources through responsible consumptions. Besides that, clean
and affordable energy could be provided through renewables and electrification.
(Cann , 2015)
Moreover, in order
for the society to achieve access to nutritional food and clean water
while protecting the biosphere and the oceans, more efficient and
sustainable food systems are required. One way to do so, is by increasing
agricultural productivity and reducing meat consumption.
transformation of settlement patterns into smart cities such as decent housing,
smart infrastructure and high connectivity will benefit the world population
and the environment
In terms of digital
revolution; science, technology, and innovation are needed to support
sustainable development. It highly depends on the way the world will put the
Information Technology revolution to use; either by continuing present trends
or inverting them by asserting societal control.
In conclusion, the
society needs to cooperate and a collective effort is required in order to
ensure that the Sustainable Development Goals set by the United Nations could
be achieved to secure a better living for all. Without a mutual understanding
among the society, the world we live in today might be at risk in the
Cann , O. (2015,
September 23). How can the development goals be achieved? . Retrieved
from World Economic Forum: Sustainable Development:
Commission. (2018, July 16). Six steps to achieving the Sustainable
Development Goals . Retrieved from The European Commission’s science and
Nations. (n.d.). About the Sustainable Development Goals . Retrieved
from Sustainable Development Goals :
Japan as one of the country in the world who had
enormous producing of anime and game characters. The market for its anime and
games had been tremendous accepted and flourished around the globe. Furthermore,
Japan as the core country existed with the advancement of technology and development
(Adhikary, 2015). Hence, it could penetrate and
influence other country in the perspective of cultural diplomacy. Cultural diplomacy is a part of public
diplomacy. Diplomacy itself is an effort to gain the national interest in
international society and to have foreign relations (Kim, 2017).
Diplomacy is an effort to struggle its
national interest through cultural dimension, such as education, science,
sport, art, and other (Warsito & Kartikasari, 2007).
In this paper context, Doraemon one of the examples from many types of Japanese anime that
have a popularity and famous worldwide. Doraemon
is a Japanese anime series written and illustrated by Fujiko F. Fujio. In early
publication, the series only in printing method and appeared for the first time
in 1969 in Children’s Monthly Magazine in Japan. Before the series was took
part in television series, the English translation came out for comic version.
Animated series in television was debuted on 1973 by Nippon Television (Miho, 2014).
anime as a part of Japanese Public Diplomacy? According to (Snow, 2009)
, the countries now impress others with their soft power potential. These
include of science, art, culture, sport, education and other things. If we look
from the Doraemon anime series, every
angle of Japanese culture been portrayed from its family relationship,
varieties of food, school environment and positives side of Japan. This image
portrayed as a representative image of Japan to the international world (Adhikary,
In one study conducted by (Kartikasari, 2018) stated that Doraemon as an anime ambassador through the International Anime
Award in 2008. It was recognized by the Japanese Foreign Minister on that time
because of the big influence of Doraemon.
This recommendation and decision made by the Committee of Pop-Culture Experts
and the Japanese Cartoon Association with the collaboration with Ministry of
Foreign Affairs of Japan (MOFA) and Ministry of Culture of Japan (Kartikasari, 2018).
The appointment of Doraemon as the anime ambassador, the Japanese government hope that the world community can know the positive side of Japan through the Japanese anime. In addition, it could promote and introduce Japan to the world since it one of successful example of creative global industry. The government of Japan also hope that the presence of Doraemon raises the attractiveness of foreign society towards Japanese culture, tradition, music and technology. All this then formed a fans community that also spread in Asia and America (Kartikasari, 2018).
According to (Nye, 2005),
in order to co-opt other groups and parties, the element of attraction is
essential. Soft power is the ability to attract, and attraction often leads to
acquiescence. Based on this statement, we could see how other foreign countries
accepting the Japanese sources like anime, fashion, work culture and food in
the local values. In Malaysia, the vision of Look East Policy has been chanted
long time ago by Dato’ Seri Dr. Mahathir Mohamad, Malaysia Prime Minister. This
to imitate how successful Japanese work ethics could be implement and practice
in Malaysia (MOFA, 2002).
series also we look how the father’s role in the family as a leader or someone
that hardworking and dedicated to his work. This has been portrayed how the
cartoon wearing the office suit and sometimes coming back home in late time
because of office’s work. Japan uses its anime as their public diplomacy
actually because in this modern era, people tend to see the global condition by
using simple way and also communication by using modern ways as media device (Mori, 2018).
Media is the place for getting the information or
issues and also media can be used or giving the responds towards issues and
information. It fits with the public diplomacy theory which is said by the U.S
Department of State, Dictionary of International Relations Terms 1987 (PublicDiplomacy.org, 2016), Public diplomacy
refers to government-sponsored programs intended to inform or influence public
opinion in other countries. Its chief instruments are publications, motion
pictures, cultural exchanges, radio and television.
Even the series mostly translated into the respective
language in specific country, but the environment and message from the
animation could be understood and digested. This effectiveness can be seen from
the number of foreign students studying Japanese language for example. According
to (Mori, 2018)
when the anime features particular places as locations. The locations not only
get to the viewers’ heart, but also motivate their behavior to visit there.
Hence, develop P2P (People to People) diplomacy through international exchange
between foreigners and local people. P2P diplomacy involves all the ways in
which governments and private individuals, organizations and groups influence
foreign policy directly and indirectly (Mori,
To improve Japanese figures abroad, MOFA (Ministry of
Foreign Affairs of Japan) took the policy by organizing several programs to
attract people in other countries. The purpose of these programs actually to
enhance the image, enhance mutual trust and respect for the Japanese government
and its society. MOFA and Japan Foundation as the actor of public diplomacy to executes
programs and strengthening their objectives in enhancing to promote of learning
Japanese and culture (MOFA, 2018).
series started it franchise on 2005. At this time the agreement between TV
Asahi Corporation and The Walt Disney Company arranged for the series get aired
in Disney XD television channel in the United States. The popularity of Doraemon not just appear in television
series, but also video games, musical, merchandise and film. From Japan’s view,
the acceptance of their product in foreign country not only give a positive
image, but from franchising of Doraemon
character will boost their economy, particularly in merchandise and copyright (Miho, 2014).
With the large of Japanese anime fans outside from
Japan, certain program arranged in local area to attract and showing a positive
image of Japanese culture (Kartikasari, 2018). In Malaysia, the Japanese anime fans
such as Doraemon, Sailormoon or One Piece could participate and show their interest by
participating in the event like Japan Expo, Comic Fiesta and World Cosplay
Summit (Paidi, M. Akhir, & Ping, 2014).
These platforms provide a connection and interaction
among the fans and indirectly will spread the positive image and views about
Japan. The programs usually supported by the Japanese organizations by giving a
grant. In Malaysia, the cultural grant aid provided by the Japan government from
1975 to 2016 approximately JPY 1,561.5 Million (MOFA, 2018). Japan Foundation as
one of the organization that provide full support as it function in bridging
between local people and Japan government. Moreover, its existence located in
every country in the world.
In conclusion, the Japanese anime series will give a
significant view in the cultural diplomacy. Even if watching the anime could
not bring the audiences directly to the Japan’s policies, but in certain level,
the message of positive image successfully deliverable. The formation of
Japanese identities in every part of the world proved that, without a military
weapon also could influence others to accept the characteristic based on the
attraction that have in the cultural values.
Adhikary, R. S. (2015). Impact of
Japanese Cartoons on Primary School Going Children: With Special Reference to
Doraemon. IOSR Journal of Humanities and Social Sciences, 20(6),
W. (2018). The Role of Anime and Manga in Indonesia-Japan Cultural Diplomacy.
University of Tsukuba, 41-47.
(2017, August 2). Bridging the Theoretical Gap Between Public Diplomacy and
Cultural Diplomacy. The Korean Journal of International Studies, 15(2),
Miho, T. (2014). Educational and Technological Perspectives
in Doraemon – Hope and Dreams in Doraemon’s Gadgets. International Journal
of Humanities and Social Sciences, 8(11), 3723-3728.
(2002). Ministry of Foreign Affairs Japan. Retrieved from Look East
Policy – The Challenges for Japan in Globalized World:
(2018, July 25). Ministry of Foreign Affairs of Japan. Retrieved from
(2018). How Does Anime Realize Public Diplomacy?: The Potential and Future
Prospects of Anime Pilgrimage. International Journal of Kitakyushu City
(2005). Soft Power: The Means to Success in World Politics. New York :
M. Akhir, M., & Ping, L. P. (2014, 8 5). Reviewing the Concept of
Subculture: Japanese Cosplay in Malaysia. 163-181.
(2016). PublicDiplomacy.org. Retrieved from PDAA – An Association of
Public Diplomacy Professionals: https://pdaa.publicdiplomacy.org/?page_id=6
(2009). Rethinking Public Diplomacy. New York: Routledge.
T., & Kartikasari, W. (2007). Diplomasi Kebudayaan: Konsep dan
Relevansi Bagi Negara Berkembang. Yogyakarta, Indonesia : Ombak .
to www.urbandictionary.com; “Off the Grid” is an adj. unrecorded, untraceable
through normal means (Jesus, 2004).
This means that one does not want to be found via phone, email, social media
etc. and basically just turn off our mobile phones. But is it even possible
these days now that everyone has a mobile phone and everyone has at least one
social media account? Having them is a necessity by today’s standards. Probably
one of the negative effects that we will experience after deactivating all our
social media accounts is that we could be forgotten. To some people, if you
don’t have Facebook or Twitter, you don’t exist. Maybe we will end up not
talking to a lot of people simply because we no longer have WhatsApp on our
going totally of the grid forever is kind of extreme. Let’s take a few steps
back. What we should do is go off the grid for a few days. Luckily Malaysia has
a combination of rainforests, biodiversity and a more rural way of life within
our reach from the big cities. Let’s forget about our phones and emails for a
moment. Here are some tips to get off the grid in Malaysia.
Heading deep into the best of Malaysia’s national parks
easiest way to get off the grid in Malaysia involves taking a trip into the
rainforest. Phone signals, Wi-Fi connections and social media updates are
virtually non-existent when you’re surrounded by the dense jungle. Due to its
significant topographic variations, Malaysia’s rainforests are also diverse in
nature, including lowland and highland rainforests, peat swamp forests and
mangrove forests amongst others. Don’t
expect a phone signal when you’re this far from civilisation. Experiences range
from jungle treks and canopy walks to heading deep underground through
not suggesting wandering out into the dense foliage alone in the hope of
escaping the modern world. Instead, book a night or two at Malaysia’s Taman
Negara or National Park and be enthralled by the stunning range of biodiversity
thriving there. And you don’t have to rough it either. The on-site
accommodation ranges from camping facilities and hostel beds to more luxurious
Titiwangsa or the Main Range, runs along the backbone of Peninsular Malaysia
and stretches 500km southwards from the Thai border. It plays a vital role in
serving as water catchment areas to supply fresh water for almost 90% of the
Peninsula’s water needs. Over in East Malaysia, the famed GunungMulu National
Park in Sarawak and Kinabalu National Park in Sabah have been declared as
UNESCO World Heritage Sites (David, 2018).
Have your own desert island experience
most Malaysian learned about Pulau Tiga Island in a foreign TV game show called
“Survivor” in year 2000. In this reality game series produced by CBS network,
16 Americans were competing with one another on Pulau Tiga and the sole
survivor took home $1 million. The Survivor TV series was so famous that it gave
Pulau Tiga a new nickname “Survivor Island“ (My Sabah, 2012).
Tiga means “Island of Three” in Malay language. In 1978, Pulau Tiga is gazetted
as a Marine Park, which covers an area of 158 square KM (96% is sea rich with
coral reefs). The Park consists of 3 islands, namely, Pulau Tiga (Survivor
Island) being the main island, Pulau Kalampunian Besar (Sands Spit Island) and
Pulau Kalampunian Damit (Snake Island). Of the 3 islands, only Pulau Tiga
Island has accommodation, the other two islands are uninhabited To visit Pulau
Tiga, just drive 2.5 hours, about 114 KM from Kota Kinabalu city to Kuala Penyu
town, then take a 20-minute boat ride to reach the island 15 KM away.
game is long over, hosting the first season of the popular TV series, the
island has since transformed into a major tourist attraction. Most visitors
spend the day and return to Kota Kinabalu in the evening. Others prefer to stay
the night at the island’s mini-resort. Nothing beats standing on an empty beach
watching the boat sail away towards the horizon. Don’t
expect a phone signal when you’re this far from civilisation. Instead, grasp
the chance to get off the grid and leave the modern world behind for a few
hours or maybe for a few days.
Spend the Night in a Kampong
Malaysian Homestay in a traditional village, called ‘Kampong’, is the best way
to get to know the real Malaysia. Kampung Sungai Haji Dorani, in Sungai Besar,
Selangor is one of the several villages that has been selected by the Ministry
of Tourism to provide a Malaysian homestay experience. ‘Kampong’ stay is very
popular amongst visitors from Singapore, Europe and Japan.
idyllic image of Kampung Sungai Haji Dorani surrounded by rice fields and palm
trees features on souvenirs and paintings in the touristy areas. As part of the
homestay, the host can arrange for several activities for guests. This includes
kite flying and fishing by the river. Walking through the rice paddy fields and
the surrounding kampong area is a great way to unwind and enjoy the peaceful
and quiet rural area. But experiencing this setting for yourself combines a
picturesque retreat with an opportunity to get off the grid in Malaysia.
Kampongs, or villages, fill the countryside in West Malaysia and Malaysian
Borneo. Some villagers rent their space as guesthouses or an Airbnb.
the rural lifestyle, hospitality and lack of connectivity. There are many more villages that offer a
Malaysian homestay, and each one is different.
Some villages have rice paddy fields, while others have durian and other
fruit orchards. Some focus on traditional crafts like basket weaving or
kite-making. Activities available at
each homestay are also different.
David, H. J. (2018, May). 10
magical Malaysian rainforest retreats. Retrieved from CNN: https://edition.cnn.com/travel/article/malaysia-rainforest-resorts/index.html
Jesus, K.-f. (2004, May). off
the grid. Retrieved from UrbanDictionary.com:
Marriot Hotel. (2019, May). Main
Page. Retrieved from Mulu Marriot Resort and Spa:
My Sabah. (2012, Aug). Pulau
Tiga, the Survivor Island of Borneo. Retrieved from My Sabah:
Rosie. (2016, Apr). Kampung
Dorani Malaysian Homestay. Retrieved from Adventures With Family:
ShutterStock.com. (2019, May). Borneo.
Retrieved from ShutterStock.com: https://www.shutterstock.com/image-photo/borneo-573586030