Stop Wasting Food!: Malaysia’s Struggle with Excess Food

Written by Nur Hidayah Umaira Ramli @ MyraRamly

Figure 1: Food wastage problems in Malaysia.

Food wastage is one of growing problems happening in Malaysia, and up till today the authorities and non-governmental organizations (NGOs) are trying to sweep over these issues. The amount of Malaysia’s wastage is almost similar to the 88-storey PETRONAS Twin Towers, looming over Kuala Lumpur at 1, 483 feet. Now, imagine that this iconic skyscraper is filled with piles of food. This is the actual amount of food wastage that is generated in just 18 days by Malaysians. If this problem is unstoppable, the whole Malaysia would be filled with food trash. According to Solid Waste And Public Cleansing Management Corporation, or better known as SWCorp Malaysia, as a government agency they provide a service that mainly deals with solid waste and organizes it well. SWCorp Malaysia also stated that Malaysians generate approximately 38,000 tonnes of waste per day. 15,000 tonnes of it was contributed by food waste.

Figure 2: Food heaven in Malaysia.

Basically, what links to this problem is that Malaysia as a multiracial and multiethnic nation which indirectly become a food heaven. Food is no stranger as part of every tourism campaign, boasting the diverse dishes the Southeast Asian nation has to offer. This can be seen from a popular traditional Malay food, nasi lemak to Indian banana leaf rice. Furthermore, food is also tied to Malaysian hospitality.

Thus, it is not surprising when SWCorp found that food waste can rise up to 50% during the festive season. This is happening due to ignorance by Malaysians about problems that the nation is struggling with. What we can see now is how Malaysians take food for granted. We can see food everywhere, and everywhere we go, we are expecting a big feast and never come across in our mind that there are people who are poor and suffering to get a single meal.

Figure 3: People in Philipines collect the food from the dump-site.
Figure 4: Pagpag food.

For example, in the Philippines, there are over 8 million of its citizen who become food scavengers and sadly it has become a norm for many families there. They directly collect the food from the dumpsite, and they clean the leftover food by dusting it off (pagpagin). To be extra careful, they wash the leftovers before boiling or frying someone else’s leftovers and turn it into someone else’s breakfast. It’s quite saddening and frightening to realize that the gap between our country and the Philippines when in Malaysia, we did not even finish our meal but for them, it becomes a meal.

Figure 5: Space is running out.

The reality, however, is that the food waste is still ending up in Malaysia’s landfills and it is scared to know that space is running out. As of 2016, Malaysia has 170 waste disposal sites, and only 14 has “sanitary landfill” status. This status will keep decreasing every year if Malaysians are not aware of this problem. It is because when the amount of waste increases, it will also influence the cost of managing it while at the same time providing more space in landfills. The other implication towards this issue is when the food goes to the landfill, it will decompose and disintegrate too, emitting the greenhouse gases like methane that may affect our atmosphere and also bring to the consequences of climate change and also to global warming. Hence, to avoid this problem, some of the state governments have introduced a waste segregation law and also the government itself plays their role in MYSaveFood programme and partnering with of FAO and SWCorp to educate and encourage Malaysians on food wastage.

Therefore, as a Malaysian, there are so many things we can do to avoid food waste. Basically, it should start at home. We should plan and make a list on our weekly menu. Because this simple steps will help to salvage the leftovers at home as well. For instance, vegetables can be removed from the leftover fish curry before it froze. Then the curry can be reheated at a later date with fresh vegetables, instead of throwing the whole lot out and it is such a waste. Another thing that we can do is by planning our meals and it can be cost-saver too. Moreover, to buffet lovers, especially during the Muslim fasting month, try to minimise the amount of food intake. Hence, throwing the food away isn’t the ultimate answer.

Significant Comeback at a Significant Age : Tun Dr. Mahathir Mohamad

by Anida binti Mohd. Tahrim

Tun Dr. Mahathir bin Mohamad is a figure who was born on July 10, 1925. Happily married to Tun Dr. Siti Hasmah binti Haji Mohamad Ali, Tun Dr. Mahathir was a Prime Minister of Malaysia for a period of 22 years from 1981 to 2003, administrating Malaysia as the longest serving Prime Minister before the recent comeback. Tun Dr. Mahathir who was born and raised in Alor Setar, Kedah became a medical doctor and started his political career in 1946. In 1976, Tun Dr. Mahathir rose as the Deputy Prime Minister, and in 1981 Tun sworn as the Prime Minister of Malaysia. Tun Dr. Mahathir however plunged a bombshell in the midst of the three days national conference of United Malays National Organization (UMNO) by announcing his resignation on June 22, 2002. This article will discuss various perspectives and angles on how the international media approached and evaluated this significant prolific individual, not to mention the success that he has brought to the opposition parties for winning the recent GE-14, but the opportunity to get to know also who is Tun Dr. Mahathir from their eyes of international media.

In 2015, Post Magazine, a British magazine which first published in 1840 posted a write up with a headline of “Why Mahathir Mohamad Can’t Keep Out of Malaysian Politics”. The article highlighted on how Tun Dr. Mahathir adapted to the life of an ordinary person the moment he stepped down on October 30, 2003. Tun Dr. Mahathir spoke to the writer, Chris Wright on June 20, 2015, 12 years after he has resigned as a Prime Minister that it was very unsettling for him to move away from a position of power to being just an ordinary person. Tun Dr. Mahathir even thought it was a good timing for him to relax and write his memoirs. Jokingly shared that he should retire and not to interfere in any political matters, knowing that policy is not implemented correctly triggered him to have his say. The discussion also led to a query on Tun Dr. Mahathir’s view on the freedom of the press. Chris Wright quoted Tun Dr. Mahathir explaining that there is no such thing as an absolute freedom of the press, not even in the most advanced countries in the world. Tun Dr. Mahathir emphasized that ‘there are things you just don’t say’ as it may destabilize the environment of a nation that has three races and 29 different tribes.

Due to the long tenure as a politician, his observation continues on any matter involving Malaysia political scene. The significance of his age has always been a part of news and media headline. Based on the article published by Mail Online on the 8th January 2018, with a headline of ‘Malaysia’s Mahathir, 92, Eyes Comeback in Opposition He Once Crushed’, Tun Dr. Mahathir was stated as a leader who is helming the opposition party that he used to opposed to when he was in power. Mail Online or also known as dailymail.co.uk is the website of the Daily Mail, a newspaper in the United Kingdom also wrote that Tun Dr. Mahathir is seen as the oldest leader who will be back to his post as a Prime Minister if his coalition party wins in the general election. In related to the success of the opposition party winning GE-14 headed together by Tun Dr. Mahathir, Bloomberg, a private media company headquartered in New York wrote an article with a headline of ‘Mahathir Wins in Historic Malaysia Power Shift’ highlighted that his objective is not to seek revenge but to reinstate the rule of law. Bloomberg also quoted a statement by Bridget Welsh, a political scientist at John Cabot University in Rome who specializes in Southeast Asia stating that the situation occurred is considered as Malaysian tsunami across the board and the country with Tun Dr. Mahathir as the game changer. BBC News through a news article on 7th May 2018 with the headline ‘Malaysia Elections: Could Mahathir Mohamad Make a Comeback?’ started the article with a description of a video where Tun Dr. Mahathir was looking in the eyes of a young Malay girl explaining that he is already old and has little time left to rebuild Malaysia, perhaps because of the mistakes that he has made in the past.

Tun Dr. Mahathir Mohamad, a figura who is going strong at 92

 

With the victory of the historic GE-14, news of Tun Dr. Mahathir sworn as the latest Malaysia Prime Minister was published by many international media, highlighting his shocking comeback at his remarkable age, sworn based on a stunning result and the impact that he will implement as the latest Prime Minister. Financial Times on May 10, 2018 published an article with the headline of ‘Mahathir Sworn in as Malaysian Premier After Stunning Poll Win’, while Al Jazeera came out with a straight forward headline which was ‘Mohamad Mahathir Sworn in as New Leader of Malaysia’. The Telegraph concluded the ceremony by emphasizing Tun Dr. Mahathir’s age as the highlight of their headline, ‘Mahathir Mohamad, 92, sworn in as World’s Oldest Elected Leader After Shock Win in Malaysia’, while The Wall Street of Journal instilled an impact of foreign investment in Malaysia by sharing a headline ‘Malaysia’s Mahathir Sworn In, Signals Tougher Line on China’.

 

Tun Mahathir sworn in as Malaysia’s 7th Prime Minister

 

 

 

 

 

 

 

 

 

Why So Loud? It’s Just Food

Written by Sharifah Nurul Aina Sayed Burhanudin

 

 

Earlier this month, Malaysians riled up over the elimination of Malaysian-born contestant, Zaleha Kadir Olpin, 48, because of her controversial non-crispy chicken ‘rendang’ in MasterChef UK. Zaleha, who served Malaysia’s traditional dish, coconut milk rice with chicken ‘rendang’, was eliminated during the quarterfinal round by the judges due to her chicken was cooked with soft skin.

This article highlights how cultural differences have an impact on food appreciation. Food is said to be an indication of one’s cultural identity and it is one of the ways to know the people, cultures and traditions of other countries. Malaysian cuisine has a strong and aromatic taste as well as rich in herbs and spices that are commonly found in Southeast Asia. The distinct difference in taste, spices and meat add on to the colorful of one’s culture. In the case of Zaleha, the chicken ‘rendang’ was cooked in a traditional way of how we usually eat it. However, the dish was criticized by the judges for not being crispy enough, when in fact, the authentic ‘rendang’ has never been served crispy. It shows that the judges are not open to differences between their culture and other’s.

“The skin isn’t crispy. It can’t be eaten. The sauce is on the skin, I can’t eat this,” MasterChef UK judge Gregg Wallace commented and agreed upon by his co-judge, John Torode. The news of her elimination due to her non-crispy chicken ‘rendang’ caused anger between two countries, Malaysia and Indonesia. Later, Torode, who is also famous for his reality TV show on adventurous of local food in foreign countries chose to further fan the flames by tweeting on his twitter account: “Maybe Rendang is Indonesian!! Love this!! Brilliant how excited you are all getting… Namaste.”, giving his view about the chicken ‘rendang’ which to him is originated from Indonesia. Surprisingly, in 2015, John Torode was in Malaysia and hosted ‘John Torode’s Malaysian Adventure’ for the Good Food channel. However, it is understood that his exposure to rendang was with a duck unlike Zaleha’s chicken.

The fiasco has not only caught the attention of the locals but also the Prime Minister of Malaysia, his rival in politics, Tun Mahathir Mohamad, local chefs and the foodies. Even the fast food chain KFC posted on their Instagram account saying, “The only thing that should be crispy is our fried chicken”.

 

The issue has not only brought up the flames among four neighboring nations; Malaysia, Singapore, Indonesia, and Brunei, but what made people angry is that seeing the judges being egoistic while commenting on other countries’ traditional food which is totally beyond their expertise. The judges’ judgment and attitude on cultural differences was poorly executed.

To add salt to the wound, he claimed that the comment on how serving chicken ‘rendang’ with coconut milk rice was a mistake. There was no a single apology from the judges to admit that other countries’ traditional cuisine is not within their expertise. They should respect other people’s traditions and cultures. The Britons were then criticized by Malaysians for being ignorant and arrogant. They should have the desire to learn about different types of meal and its preparation and not behaving as if they own the culture.

Chef Khairul Muhamad, a culinary stream coordinator for the Faculty of Hospitality, Food, and Leisure Management at Taylor’s University said he was surprised by the judges’ lack of knowledge considering their experience in cuisine. “He should have been more neutral about dishes he wasn’t familiar with and shouldn’t have downgraded the dish because you have to think about another person’s culture. Telling us to change the way we serve coconut milk rice and ‘rendang’ is like telling them steak shouldn’t go with fries,” Khairul said. Showing some respect to other people’s culture is not a hard thing to do. You can just simply admit that it is not just your expertise and humbly learn it from the local.

As a conclusion, making blunt judgment about food has indeed affected the cultural sensitivity. It is because food is the way how culture is implicitly expressed. One has to study the culture before making an attempt to judge the culture of others. In the case of Zaleha, it was observed that the judges have directly criticized the traditional dish she presented to them with the intention to promote Malaysia. Whatever the food looks and tastes like, it has their own story that one should respect.

Advertising Industry in the Fourth Industrial Revolution: The Case Study of Pizza Hut Malaysia

Written by Nik Nabilah Nik Aziman.

The term of fourth industrial revolution was introduced by Klaus Schwab, Founder of Word Economic Forum that explains how this recent revolution is fundamentally different from the previous industrial revolutions that are transition to the new manufacturing process that made mass production possible by the usage of electronic and technology to automate production. Recently, fourth industrial revolutions build up on previous revolution; occurring digital revolution and are characterized by a combination of technology between physical, digital and biological spheres. This review concentrates on the advertising industry in the fourth industrial revolution focus on Pizza Hut Malaysia as a case study. As such, the nine pillars of fourth industrial revolution will be discussed to ascertain on how Pizza Hut Malaysia adapting several pillars for their marketing purposes.

Nine Pillars of Fourth Industrial Revolution

According to Liverpool City Region 4.0, it revealed that there are nine pillars in modern technology that are the main foundation of fourth industrial revolutions. The pillars are big data, augmented reality, simulation, internet of things (IOT), cloud computing, cyber security, system integration, additive manufacturing and autonomous systems. All of these pillars had created massive uncertainty in which government, educational institution and business enterprise had to look on the best way to reach towards this recent revolution. Fourth industrial revolution is basically on thought of cyber physical system upgraded from computer and automation industrial.

Nine Pillars of 4th Industrial Revolution – Source : LCR 4.0

Media Industry: How 4th Industrial Revolution Changes Advertising Industry

Media industries as well as other industries are findings the best possible ways to adapt to the fourth revolution industry. In recent year, media industry developed from the traditional to digital technology that transforms certain operation that require a knowledgeable and highly skilled human resources that enable to compete with each other. Abd. Rahim (1996) stated that the developments of advertising industry in Malaysia took similar steps with revolution happened in England and consist of advertising agencies, media agencies and publication agencies. The Star (2017) reported that media sector in Malaysia will face tough environment in 2018 due to ineffectual digitalization undertaken by certain media company in decreasing the adex rate.

In recent year, advertising field became undoubtedly advance due to the development of internet. However, this had brought a profound transformation in the ways of marketing and advertising. Some of the media companies adopt several pillars in order to help them transforming their operational potential. Augmented reality made popular worldwide and some of the business enterprise used it to make an interactive marketing strategies.

Pizza Hut Malaysia introduced their first digital restaurant adopting an augmented reality menu which can interact with customer. The interesting part is that the menu displaying food with animations that serve customers with better experience. Medium involving the connectivity through IOT is being a big help for marketer in sending, received and process the data. This pillar is adopted by Pizza Hut Malaysia since they are currently made a deal with customer through online purchasing. Online purchasing involves big data that the company will used it for improvement and further actions. Through online purchasing, the company can used collected data to identify trends, pattern and enable them to seek for improvement of their menus and services.

Source : Pizza Hut Malaysia

Source : The Ministry Experience

Corresponding to the World Economic Forum, it shows that Pizza Hut Malaysia are able to adapt with the fourth industrial revolution since they are regulating new technologies and adapting three pillar which are augmented reality, IOT and big data that can capture their benefits in order to promote their products. In summary, Pizza Hut Malaysia in promoting its restaurant and menus utilized technologies via their first digital concept store at Sunway Pyramid that used augmented reality, big data and IOT as a method of their promotional and services strategies. As cited by Churchill (2018), for manufacturer, technology is moving fast but new technology is what makes us successful.

REFERENCES

Abd. Rahim, M. H. (1996). Perkembangan Industri Pengiklanan di Malaysia. Jurnal Komunikasi, 12, 1-18. Retrieved April 3, 2018, from http://www.ukm.my/jkom/journal/pdf_files/1996/V12_1.pdf

Churchill, A. (2018, March 5). The fourth industrial revolution is coming – here’s how to thrive. Retrieved April 15, 2018, from https://www.raconteur.net/business/fourth-industrial-revolution-coming-heres-thrive

The Star Online (2017). Media sector faces tough environment in 2018. (Retrieved April 3, 2018, from https://www.thestar.com.my/business/business-news/2017/12/26/media-sector-faces-tough-environment-in-2018/

The Malaysian Model Who Slays the International Modelling Scene

Written by Amir Ridzuan Mohammad.

Standing at a statuesque 5’9”, with sharp features blended on her exotic glowing tanned skin, the Sabahan lass, Atikah Karim is now living the dream of every aspiring model by expanding her modelling career in the vibrant New York. She began modelling at the age of 18 and relocated to New York in 2015.

Atikah, known as Tiks in the industry was discovered when she entered Ford Models Supermodel of the World Malaysia in 2011 and eventually won the competition. She has always wanted to be a model since she was little. She would pose every time her parents or maid took photos of her and that’s how she developed her interest in modelling. Plus, she used to watch videos of Chanel Iman on YouTube and practised her walk. To date, she has been featured in prestigious fashion magazines, modelled for distinguished fashion brands and graced the catwalk on every fashion shows.

Her international career took off in 2015 where she flew to London at her own expense and successfully signed with 3MModels, a London-based modelling agency. Up until now, her relationship with her mother agency is going strong. Among the notable jobs she booked upon arriving London were becoming Miley Cyrus’s dancer during the latter’s concert in Wembley Stadium as well as debuting on runways at London Fashion Week.

Source: Google

Atikah is currently being represented in all four major fashion cities in the world; Soul Artist Management (New York), 3MModels (London), Major Models (Milan) and Metropolitan Management (Paris). Besides that, she is also signed with VIVA Models (Berlin) and Book Management (Montreal). She is now based in New York after realizing that she found more job opportunities in the Big Apple and it’s definitely the best for her blooming career.

Source: Google

Throughout her international career, this 25-year-old stunner has worked with big names such as Ralph Lauren, Banana Republic, Costume National, Libertine and Vivienne Tam. She made another remarkable achievement when she walked for Kenzo at Spring/Summer 2018 Paris Fashion Week. Besides that, she has also landed a campaign for Milk MakeUp, an American beauty brand. Recently, she booked a campaign for Ted Baker, a house brand in the United Kingdom. Following her international success, Atikah described that people in the western countries appreciate her tanned skin more than in her own country. As a matter of fact, Atikah has a profile on models.com where not many local models are listed there hence it is considered as a big deal.

Atikah walking for Kenzo. Source: GIPHY

Atikah divulged that not everything was smooth sailing for her. In order for her to live her American dream, she sacrificed a lot. She first went to London at her own expense and looking for each agency one by one because they preferred face-to-face castings. When she’s abroad, she gets homesick all the time since she is away from her family and friends. Furthermore, she decided to defer her studies because according to her, “it’s now or never”. Well, it seems like her determination and sacrifice paid off as she is now very well-known internationally.

Ted Baker’s campaign featuring Atikah. Source: Instagram

Speaking of any challenges that she experienced throughout her modelling career, she started off with the scenario that’s happening in Malaysia. She found it quite disheartening that when it comes to homegrown fashion labels, Malaysians prefer foreign Caucasian models over local ones. When she started modelling, the local scene did not really appreciate her skin tone as they prefer models with fair skin most of the time. After Atikah established her name in the industry internationally, only then people noticed and booked her for jobs. But then again, Atikah said the industry is more diverse and acceptable now as plus-sized models, models of colour and models with disability are rocking the scene today.

Atikah for Milk MakeUp. Source: Instagram

Atikah believes that staying true to herself, being humble and having patience alongside the support from her family and friends is key to success.

Whenever she is being asked if having a tanned skin is a liability, she quickly retorts It’s an asset.”

Yuna, The Rising Pop Star

Written by Nur Farieza Diana binti Rooslan

 

Source: Wikipedia

 

There are not many Malaysian singers who are able to penetrate the international music scene, what more to be successful in the competitive market. Back in the 70s, 80s, and 90s, Malaysians can surely mention several big names such as Aishah (Aishah and The Fan Club), Dato’ Siti Nurhaliza, Raihan, Dato’ Sudirman, and Dato’ Shake. But, what about today? Well, Malaysians should not be disappointed as they still and can be proud of Yuna, Shila Amzah and Zee Avi’s achievements in representing Malaysia in this current era. They reflect the modern era by utilizing new media rather than the traditional form of media to showcase their music to the world. Thanks to social media specialising in music such as MySpace Music, SoundCloud, and YouTube, independent musicians and singers started to gain popularity in recent years. However, as the title speaks, the article will be focusing on one of Malaysia’s biggest sweetheart, Yuna, specifically.

Throughout the years, Yuna is seen to make her own way to the top with her dedicated music scene and genre, locally and  has grown internationally ever since. Yuna began her career as an independent singer-songwriter since 14 years old and after getting her rhythm by teaching herself to play the guitar, she started to perform in acoustic shows, live gigs and other events locally, in Malaysia. Yuna’s history with MySpace is also well-known as that is where she attached herself with the underground indie music. However, as written by Ho (2016), Yuna struggled badly in starting her career back then. In a Google Hangout fan session hosted by Yuna, she recalled her memory on the One in a Million audition, a Malaysian reality singing competition show, that was held in 2006 to answer a young fan’s question. She went on a couple of rounds but did not make it to the top 20.

I remember crying after getting eliminated. I wanted to say, ‘You didn’t pick me, but you are wrong about me not having talent,” she said.

She also mentioned about working hard to put her pieces on MySpace. While live gigs were sometimes earnable, but she even did some of it for free. Even if she gets a pay, she needs to split them with her band and it should not be a surprise that sometimes she only had to made do with only RM100 ($25) as the token. The stairs that she took climbing up was very difficult and she used to get affected badly by criticism but she believes that if someone wants to live a dream, a person needs to be very brave to put aside all negativity.

Living that behind, Yuna today is riding the success she never expected. She was first discovered by a US based Indie-Pop record label and they willingly flew to Malaysia to convince Yuna to sign with them. It turns out that they got her a deal with Fader Label which also was joined by guitarist Pa’an, bassist Efry Arwis, and drummer Adib Azfar (later on to become Adil Ali). She has been on a flowery path since then. They were nominated as one of MTV Iggy’s Best New Bands in the World in 2011, and she managed to perform at the historical MTV Studios. In 2012, she debuted through a single on iTunes with “Live Your Life” produced by Grammy Award-winning producer, Pharrell Williams. The official video for “Live Your Life” and her US self-titled album was also released in the same year. The album managed to get #23 on the Pop chart and #86 on the Top 100 Albums on iTunes (Lipsitz, 2016). To the record, she then collaborated with Owl City through “Shine Your Way” for The Croods movie and also contributed an OST to Savages. Until now, her talent and music are getting wide recognition internationally.

As for television appearance, she made a debut when she performed her “Live Your Life” on the Conan talk show hosted by Conan O’Brien, followed by Last Call with Carson Daly and Jimmy Kimmel Live!. Not so long after that, she took the same stage again at Conan to introduce her new song, “Rescue”. In 2016, she once again became a hit through her collaborative duet with Usher in “Crush”. It is surely a remarkable achievement for Yuna and she keeps making waves with high profile names in the music industry. She is now with Verve Music Group under David Foster. Foster is a 16-time Grammy Award winner, and a well-respected record producer, composer, songwriter, and arranger. He was named as the Chairman of Verve in 2011.

Observing Yuna’s personality, she is a very determined and positive person. Considering that she is a die-hard fan of Star Wars, she even imagined herself as a Jedi that battles over bad evils. These character traits of hers make Yuna as Yuna, everyone’s favourite and a girl’s dream. One thing for sure, Yuna worked hard to achieve whatever that she owns today. To win over local hearts is already tough enough, and to go global is surely an amazing and impressive journey. All this hard work is not solely for herself, but also for everyone in Malaysia. As Foster said, “Yuna thinks differently than a lot of people. She has something to say and she won’t compromise,” (Horowitz, 2016).

In 2012, Yuna received the National Youth Icon Award, awarded by the Malaysian Prime Minister, Datuk Seri Najib Tun Razak. While in 2014, US-based Huffington Post listed Yuna as one of the “Top 20 Artists To Listen To In 2014”. She is the only Malaysian artist on the list. A thing that everyone must take into point is that Yuna proudly embraces her struggles and identity to succeed. That left us with one thought; to go global, be firm and act globally.

Creativity Beyond Border

Written by Sara Yazmin Binti Zulqahar

Award winning The Avengers is an American superhero film based on the Marvel Comics superhero team. It is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. Grossing over $1.5 billion worldwide, The Avengers which received a lot of positive critique review has won numerous awards and nominations including Academy Award and BAFTA nominations for achievements in visual effects.

Excited over the upcoming Marvels Avengers: Infinity War, a group of A-Level students who are looking to further their studies in Engineering from Kolej MARA Seremban got together to make a low-budget parody as their assignment for English class. According to NST, “The short clip was to be submitted for their English assignment, which would not even be graded.”

What was interesting about their spoof of the trailer was how they use their creativity with a very limited budget. According to Aiman who edited the video, the only cash they had to fork out to shoot was only for the Koko Krunch that was used to imitate the 1000 running soldiers in the field.

The team had only 3 weeks to come up with the video and it was filmed in a single week and was shot on a mobile phone. They puts their DIY skills to the test, using household items like dinner plates as Doctor Strange’s magic circles, ‘kain pelekat’ to show each other’s hair colour, a broom and umbrella as weapons, a water jug as the “Tesseract”, and clothes pegs as the titular “Infinity Stones”.

With their limited budget, the actors involved needs to also act in more than one character; Amir Haziq (@meziktweets), who became Black Panther, Loki, and Rocket; Umar Muhammad (@umarmuhds), who became Vision and Groot; Ammarul Mubsyir (@ammarulzachery), who played Spider-Man and Star Lord; Khairil Abu Bakar (@KhairiAshBurn_), who played Captain America and Mantis; Khafiz Khairul Anwar (@khafizkhairil), who played Scarlet Witch and Gamora; Salman Noor Azri (@7_po_7), who played Iron Man and Falcon; Adam Muqhriz, who played Bucky and Drax; and @far_hansolo as Dr Strange.

Aiman, whose Twitter handle is @awesomerawks, played Thor and Black Widow had tagged Marvel Studios with the question, “Who did it better?”.

The video has since blown up the internet, even capturing the attention of Infinity War directors the Russo Brothers. In just FIVE days, the video has gotten over 1 million views. Currently, the video stands at 3.6 million views, 102K Retweets, 156K Likes on Twitter. Infinity War directors Anthony and Joe Russo, who had also directed Marvel’s Captain America: The Winter Soldier and Captain America: Civil War, better known as the Russo Brothers, responded via Twitter: “Aiman. You guys are geniuses. Are you available to direct Avengers 5?”

So how did they went viral?

The team knew their creativity could take them far hence the first step he took was tagging @marvelstudios. The more influential you are on Twitter the more likely your tweets are to go viral, and making a connection with an influential person on Twitter would take you far. Reciprocity can be a powerful way to grow your Twitter influence.

Secondly, breaking news you can get your tweet shared like crazy. Knowing that Marvel’s next movie will come up in a month and the hype is all over the place, they took this opportunity to the optimum potential. This has netted him hundreds if not thousands of followers and the clout that comes with having a truly viral picture.

Visuals including photos and videos “retweet” really well, so they worked on their videography skills. People are living their digital lives in real-time, so we’re constantly consuming bite-sized content. As a result, we’re seeing shorter and shorter pieces of online content. Just this year, we’ve seen the introduction of two new social video tools – Vine  and Instagram video. People are now capturing and sharing the world’s real-time moments simply and beautifully and we must follow suit.

Value goes viral. The more valuable the content is that you are giving away, the greater the chance is that people will share and retweet it.

This was proven as content was also picked up by numerous major brands like UMobile, Dominos, and Golden Screen Cinemas. Dominos also went as far as treating the team to the new Samyeang pizza and Golden Screen Cinemas treated them movie tickets. Their content was also broadcasted through Buletin Utama on TV3, and Astro Awani. Hot FM also did another parody collaboration video with them.

Mark Tutssel who oversees the work of Leo Burnett Worldwide said it’s no secret that we live in an all-digital, real-time creative world where ideas circulate freely. Memes transcend language, break barriers and become equally powerful and relevant in rural Canada as they are in urban Mumbai. Every piece of content we write is shared on a global stage. Some are hits, while other are misses.

In conclusion, the democratization of creativity has given everyone the right to be a creative. Today, technology invites all producers of information to create ideas that truly invite participation. The means of production and the channels of distribution have been turned over to the masses. Every single one of us has access to a potential audience of millions on social media channels. What’s more, we need to realize that our work never stops; creativity never pauses.

How to overcome your anxiety / fear / phobia

Written by Wan Anis Aqilah Bt Megat Zambri

 

Whatever it is that panics you, here are 10 approaches to enable you to adapt to your everyday feelings of fears and anxieties.

 

Each person must have no less than one sort of nervousness where it can be social uneasiness, anxiety towards animals, phobia and so forth. These tips are for individuals who are adapting to regular feelings of anxiety.

 

  1. Make some time for yourself

It’s difficult to think plainly when you’re overwhelmed with anxiety or nervousness. The primary activity is investing significant energy so you can physically quiet down. Occupy yourself from the stress for 15 minutes of strolling around the square, making some tea or having a shower.

 

  1. Breath calmly when panic attack

In the event that you begin to get a speedier pulse or sweating palms, the best thing isn’t to battle it.

Stay where you are and basically feel the frenzy without attempting to occupy yourself. Place the palm of your hand on your stomach and inhale gradually and profoundly.

The objective is to enable the brain to get used to adapting to freeze, which takes the fear of fear away.

 

  1. Challenge your fears and face it

Maintaining a strategic distance from fears just makes them scarier. Whatever your dread, on the off chance that you confront it, it should begin to fade. In the event that you freeze one day getting into a lift, for instance, it’s best to get again into a lift the following day.

 

  1. Let yourself to imagine the worst

Have a go at envisioning the most exceedingly terrible things that can happen – maybe it’s freezing and showing at least a bit of kindness attack. At that point attempt to think yourself into showing some kindness assault. It’s recently impractical. The fear will flee the more you pursue it.

 

  1. No one is perfect, so do you

Life is loaded with stresses, yet a significant number of us feel that our lives must be great. Terrible days and difficulties will regularly happen, and it is important to remember that life is chaotic.

 

  1. Imagine the place that could make you happy

Pause for a minute to close your eyes and envision a position of quiet and safety. It could be a photo of you strolling on a delightful beach, or cuddled up in bed with the cat with you, or a cheerful memory of youth. Give the positive emotions a chance to mitigate you until the point when you feel more casual.

 

  1. Speak about it

Sharing anxieties take away a considerable measure of their frightfulness. In the event that you can’t converse with an partner, companion or relative, call a helpline. In the event that your feelings of fear aren’t leaving, you can approach counsellor, psychotherapy or help through an online mental health service, such as FearFighter website.

 

  1. Back to basics

Lots of individuals swing to liquor or drugs to self-treat tension, yet this will just worsen the situation. Straightforward, ordinary things like a decent night’s rest, a healthy feast and a walk are regularly the best cures for anxiety.

 

  1. Give yourself some reward

At long last, give yourself a treat. When you’ve decided you’ve been fearing, for instance, fortify your prosperity by treating yourself to a massage at spa, a supper out, a book, a DVD, or what small amount blessing makes you glad.

Cashless Society: Are We Ready?

Written by Amirah Sohaimi

                                 

Picture credit: Google

Since the past few days, the Internet has been ablaze with a statement by our local actress, claiming that Malaysia is going back to the age of barter system. The statement is a reply to a news headline by The Star Online – “Khairy: Malaysia to be cashless society by 2050.”

Continue reading “Cashless Society: Are We Ready?”

A Revolutionary Cure to End HIV

Written by Balqis Ariffin

The most anticipated discovery in the medical field to find the cure for the incurable disease of HIV (Human Immunodeficiency Virus) may come to a conclusion with the unexpected breakthrough of an engineered antibody that can attack 99 percent of the HIV strains. Continue reading “A Revolutionary Cure to End HIV”